Bhubaneswar: The debut of Cullinan Series II in India represents a significant milestone for Rolls-Royce in the Asia Pacific region. Since its original launch in 2018, this remarkable motor car has attracted a younger and more diverse group of clients, and today Cullinan is the most requested Rolls-Royce in the marque’s portfolio.
Cullinan Series II integrates new technologies, new materials, meticulously considered design updates and innovative opportunities for self-expression through Bespoke.” Irene Nikkein, Regional Director Asia-Pacific, Rolls-Royce Motor Cars.
The original Cullinan, launched in 2018, was the world’s first super-luxury SUV, fulfilling a unique and exacting brief. From a performance and engineering standpoint, it had to have genuine off-road capabilities equal to the most demanding and hostile environments on Earth. At the same time, it had to deliver the marque’s peerless comfort and signature ‘magic carpet ride’, regardless of the terrain. It had to be nothing less than the definitive super-luxury SUV —rugged yet refined, unstoppable yet serene: effortless, everywhere. Its success exceeded Rolls-Royce’s most ambitious expectations around the world, and today Cullinan is the most requested Rolls-Royce in the marque’s portfolio.
Given the motor car’s extraordinary success, and incredibly positive reception from clients in every region, a new expression of the ‘Rolls-Royce of SUVs’ was shaped with meticulous care. The marque’s designers, engineers and craftspeople drew on half a decade of detailed client feedback, the brand’s own intelligence gathering — including our Private Offices around the world — and a raft of new technologies to advance Cullinan. In its new guise, which represents the most extensive Series II development in Rolls-Royce history, it responds to changing codes of luxury and evolving usage patterns while remaining true to the essential qualities that underpin Cullinan’s unprecedented popularity.
Clients can commission Cullinan Series II and Black Badge Cullinan Series II at Rolls-Royce Motor Cars Chennai and Rolls-Royce Motor Cars New Delhi. Pricing for Cullinan Series II in India starts from Rs. 10,50,00,000. Pricing for Black Badge Cullinan Series II starts from Rs. 12,25,00,000. First local client deliveries will commence from Q4 2024. Rolls-Royce pricing is dependent on client specification. Each Rolls-Royce is Bespoke.
Since the first client deliveries, Cullinan fulfilled its purpose as a supremely accomplished off-road motor car, capable of taking its owner into locations never previously explored in a Rolls-Royce. However, versatility and the effortless everywhere essence of the model also made Cullinan a ‘daily driver’ for many owners; indeed, numerous clients have told Rolls-Royce that no other SUV offers the same effortless performance as Cullinan’s 6.75-litre V12 engine, from what is often a substantial and diverse collection. These were all significant considerations in conceiving Cullinan Series II.
It was noted by the marque’s intelligence specialists that an increasing number of Rolls-Royce clients were concentrated in urban areas – from great world metropolises to fast-growth cities in emerging regions. To that end, Cullinan increasingly serves as a super-luxury product in which clients wish to be seen and project their character – albeit with the capacity to vanish into nature at will.
An increasingly urban focus, a youthful cadre of clients and a decisive shift towards self-driving informs the surface treatment and detail of Cullinan Series II’s exterior. A key theme is verticality, which echoes illuminated skyscrapers in the megacities where Cullinan is increasingly at home. This is most apparent in the new lamp treatment, where tall daytime running light graphics ensure Cullinan Series II is easily identified, day and night. Reflecting many clients’ desires for bolder forms of self-expression, innovative decoration and detail have been added throughout the interior of Cullinan Series II. The most substantive change to the motor car’s geometry is the pillar-to-pillar glass-panel fascia in the upper portion of the dashboard – an elegant and versatile design element that stages both digital and physical craftsmanship. Connectivity has been refined throughout the motor car, especially for those in the rear of Cullinan Series II. Clients are able to connect up to two streaming devices to the rear screens, which now incorporate a Bespoke interface for streaming car management and seating functions such as massage, heating and cooling.
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