We found the 17 best sex toy stores to shop online in 2024

Whether you’re a seasoned connoisseur or a curious newbie, there’s something delightful about exploring gadgets designed to make your toes curl and your heart race. As someone who’s spent years diving into the depths of pleasure products (all in the name of research, of course), I’ve seen it all — from the bizarre to the brilliant.

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My journey through this terrain has equipped me with the knowledge to guide you through the best sex toys available today. In my quest for the ultimate pleasure devices, I’ve scoured sex toy stores both online and offline, tested countless vibrators, and even braved the (admittedly intimidating) world of BDSM gear. It’s a tough job, but someone’s got to do it. And the men’s toys? I have my sources.

We also spoke to Brooklyn-based columnist, sex and relationships expert, and activist Zachary Zane, as well as sex expert Lisa Finn of Babeland, to get the 411 on everything ooh la la. “If you’re buying your first sex toy, I love to recommend something versatile,” said Finn. She recommends looking for ones that offer a variety of settings, so there’s an option of exploring what sensation feels best. “Don’t be afraid to get creative and take the time to explore the sensations that your toy can provide.”

Zane echoes this sentiment. “You may like softer vibrations and consistent stimulation or more powerful vibrations in a “morse code” pattern. You don’t know yet! So get a toy with various vibration speeds and patterns to learn which you like best.” Although there are a ton of multipurpose toys, he also recommends that newbies keep things simple in the beginning. “Some elaborate sex toys stimulate the clitoris, G-spot, and anus simultaneously. These toys are phenomenal, but the more bells and whistles, the more confusing and impractical the sex toy becomes.

“Right now, you’re exploring sex toys. You want to learn what feels most pleasurable for you, and the best way to do that is to focus specifically on one part of your body individually.” For more on sex toys and their benefits, check out our expert-backed FAQs down below!

With each toy, I’ve learned not just about what makes them tick, but also how they can transform intimate moments into unforgettable experiences. And as it turns out, science is giving sex toys a big thumbs up as well. Research shows these pleasure gadgets aren’t just fun — they’re practically health heroes in disguise.

From boosting pelvic floor strength to easing menopause symptoms and even helping with sleep quality (talk about a happy ending!), sex toys are the gift that keeps on giving. They’re like personal trainers for your nether regions, improving sexual function and potentially reducing anxiety and depression. So next time someone raises an eyebrow at your growing collection, just tell them you’re investing in your health.

Whether you’re looking for something to spice up your solo sessions or add a little zing to your couple’s play, I’ve got you covered with a selection of toys that deliver — and then some.

I am consistently blown away by the Soraya Wave’s WaveMotion technology. It delivers an incredibly realistic “come hither” sensation that hits my G-spot perfectly. The external arm provides delightful clitoral stimulation, and I love how the luxuriously soft silicone feels against my skin. I’m impressed by the 1.5-hour battery life, which gives me plenty of playtime.

Using it in the shower is a treat, thanks to its waterproof design. While it’s a bit of an investment, the outstanding quality and innovative features make it absolutely worth every penny. It’s truly elevated my solo sessions to a whole new level.

Material: Silicone and ABS plastic | Number of modes: 12 | Waterproof: Yes

My partner had a time exploring the different textures of the Tenga Eggs. Each one offers a unique and exciting sensation. I’m amazed at how stretchy they are, comfortably accommodating his size. The disposable nature is perfect for his travels, and he appreciated the convenience of the pre-applied lube.

The variety of sensations kept things interesting, and he found himself looking forward to trying a new “egg-sperience” each time. They’re an excellent introduction to texture play, and he’s enjoying the novelty and fun factor they bring to his solo adventures.

Material: Thermoplastic Elastomer (TPE) | Waterproof: No

I’m astounded by how powerful the Magic Wand Micro is for its size! It packs a serious punch that rivals much larger toys. The silicone head feels fantastic and is a breeze to clean. I love how straightforward the controls are, allowing me to focus on the pleasure rather than fiddling with complicated settings. Its compact size makes it much more portable than its larger counterpart, which I really appreciate.

For the price, I think it’s an incredible value, offering the legendary Magic Wand experience in a more convenient package. It’s become my go-to for quick, intense sessions.

Material: Silicone and ABS plastic | Number of modes: 7 | Waterproof: No

Unboxing the Kiki de Montparnasse x Goop Voyage Kit felt like a luxurious experience in itself. Not only does the vibrator offer a delightful range of patterns that keep things interesting, but I’m in love with the scent of the massage oil — it adds some serious indulgence to my self-care routine.

The long-lasting silicone-based lube is a fantastic addition to the kit. I feel like a sophisticated jet-setter when I travel with this elegant set. While it’s certainly a splurge, the high-end materials and overall quality make me feel pampered and special every time I use it. It’s the perfect gift for someone who appreciates the finer things in life.

Material: Various (silicone, metal, etc.) | Number of modes: Varies | Waterproof: Varies

I’m thrilled with the eco-friendly design of the Maya bullet — it’s great to enjoy pleasure while being kind to Mother Earth. The recycled aluminum body warms up quickly and feels sleek in my hand. I’m impressed by how powerful the vibrations are for a bullet, with a fantastic range of intensities to explore.

The unique shape offers versatility that I appreciate, allowing for both pinpoint and broader stimulation. The 1.5-hour battery life gives me plenty of playtime per session, and I find the magnetic charging to be convenient and hassle-free. It’s become my favorite travel companion, combining sustainability with satisfying performance.

Material: Recycled aluminum and silicone | Number of modes: 11 | Waterproof: Yes

Best Couples Sex Toy: Dame Fin

The Dame Fin has revolutionized partnered play for me. Its finger-loop design seamlessly integrates into our intimate moments, feeling like a natural extension of my hand. The silicone is incredibly soft and body-safe, adding a luxurious touch to our experiences.

I’m impressed by the strength of the vibrations — they’re just right for enhancing sensation without overpowering the moment. The three-speed motor offers a perfect range of options to suit our mood. I love how it’s waterproof, adding an extra element of fun to our shower time. It’s quickly become an essential part of our intimate toolkit.

Material: Silicone | Number of modes: 3 | Waterproof: Yes

The Happy Rabbit has become my cutest best friend. The dual motors pack a powerful punch, delivering intense stimulation to all the right (most important) spots. I love how the shaft’s curve fits my body perfectly, and the ears provide just the right amount of pressure.

The silicone feels amazing against my skin, and with a bit of lube, it glides beautifully. I’m having a blast exploring the variety of vibration patterns — there’s always a new sensation to discover. The 2-hour battery life is fantastic, giving me plenty of time to play. And being fully waterproof? That’s just the cherry on top.

Material: Silicone | Number of modes: 15 | Waterproof: Yes

The b-Vibe Rimming Plug 2 has opened up a whole new world for me. The vibrations are strong and satisfying, adding an extra layer of stimulation upon insertion. I appreciate how the tapered shape makes insertion comfortable and easy. The remote control is a game-changer, allowing for effortless adjustments during play. I’m impressed by the long-lasting battery life, giving me multiple sessions before needing a recharge. The high-quality silicone feels great and is so easy to clean to boot.

Material: Silicone | Number of modes: 13 | Waterproof: Yes (Splashproof)

The We-Vibe Sync-O has been a relationship saver during long-distance periods with my partner. The app connectivity works like a charm, allowing them to control the toy from anywhere with minimal lag. I love how flexible it is, adapting perfectly to my body shape.

The vibrations hit all the right spots, providing a satisfying range of sensations. Being waterproof is a huge plus since it adds versatility to our playtime. The battery life is great, lasting through our longest video chat sessions. While it’s amazing for long-distance play, it’s equally fun to use when we’re together. It’s added a whole new dimension of excitement to our intimate life.

Material: Silicone | Number of modes: 10 | Waterproof: Yes

The Lovense Gemini Nipple Clamps have not only introduced me to nipple play but kept me coming back for more. The adjustable pressure is perfect, allowing me to find just the right level of intensity. I’m amazed at how strong the vibrations are for such small devices — they pack a serious punch!

The app connectivity is fantastic, offering endless possibilities for customized patterns and long-distance play. While the battery life is short, it’s more than enough for an intense session. The build quality is impressive, feeling sturdy and durable. These clamps have become an essential part of my toy collection, adding a thrilling element to both solo and partnered intimacy.

Material: Silicone | Number of modes: Not specified | Waterproof: Yes

The Bondage Boutique Extreme Expandable Spreader Bar has become a go-to for days when I feel just a little sado/masochistic. It’s incredibly sturdy, making me feel secure even during intense play. I love how the expandable feature allows for various positions and accommodates different body sizes.

The padded cuffs are comfortable, even during extended use, which is a huge plus. The bar’s length is perfect for my needs (I’m 5’10”), offering just the right amount of restraint. It’s well-constructed and feels like it will last for years of adventurous play. For the price, it’s an excellent addition to any kink enthusiast’s collection.

Material: Metal and faux leather | Waterproof: No

The Njoy Pure Plug is a work of art that feels as good as it looks! The stainless steel construction provides a delightful weight and allows for exciting temperature play. I’m impressed by how the curved shape perfectly targets the female prostate, delivering intense sensations. The looped base is comfortable and gives me peace of mind during wear.

I love the mirror-like finish — it’s both aesthetically pleasing and fun to incorporate into visual play. While it doesn’t vibrate, the sensations it provides are out of this world. Yes, it’s a bit pricey, but the premium quality and timeless design make it a worthwhile investment.

Material: Stainless steel | Waterproof: Yes

The Hueman Black Hole has quickly become one of my partner’s favorite toys for prostate play. He loves how it combines a cock ring and prostate stimulator — it’s like getting two toys in one. The vibrations hit just the right spot, providing delightful prostate stimulation, according to him.

The ring is comfortably stretchy, enhancing his erections without being too tight. The remote control is super convenient, allowing for easy adjustments during play. He appreciates how the silicone feels against his skin — soft and body-safe. While the battery life could be longer, it’s sufficient for most of our play sessions. It’s an innovative design that’s added a new dimension to his solo and our partnered fun time.

Material: Silicone | Number of modes: Not specified | Waterproof: Yes

The Pleasure Air Technology of the Womanizer Premium 2 provides a sensation unlike anything I’ve experienced before — it’s like receiving oral pleasure from the most skilled partner. I’m in love with the Smart Silence feature; it makes the toy feel incredibly responsive to my body.

The autopilot mode is a fun surprise every time, keeping things exciting and unpredictable. The 4-hour battery life is impressive, allowing for extended sessions without worrying about recharging. The silicone feels luxurious against the skin, and the overall design is sleek and elegant.

Material: Silicone and ABS plastic | Number of modes: 14 | Waterproof: Yes

I adore the Maude Band’s minimalist design — it looks more like a piece of contemporary art than a sex toy. The silicone is incredibly soft and stretchy, making it comfortable for extended wear. While the vibrations are gentle, my partner finds they provide just the right amount of stimulation without being overwhelming.

The battery life is perfect for our needs, lasting through multiple sessions. We appreciate how easy it is to clean, and its waterproof feature adds versatility to our play. The single-button control is straightforward, allowing us to focus on the pleasure rather than complicated settings. It’s an excellent, unintimidating introduction to cock rings.

Material: Silicone | Waterproof: Yes

The Lioness Vibrator has transformed how I understand my own body. The biofeedback technology is truly groundbreaking, providing fascinating insights into my arousal and orgasm patterns. I’m having a great time exploring the app and discovering new things.

The vibrations, while not the strongest, are perfectly adequate and allow me to focus on the sensations. I find the insertable portion comfortable, and it hits all the right spots. The battery life is sufficient for my data-tracking sessions. While it’s certainly a splurge, I feel like I’m investing in my sexual wellness and self-knowledge. It’s not just a vibrator — it’s a personal pleasure coach.

Material: Silicone and ABS plastic | Number of modes: Not specified | Waterproof: Yes

The Crave Vesper 2 is the epitome of discretion. I love wearing it as a necklace — it always garners curious compliments, with no one the wiser about its true purpose. Despite its small size, it delivers surprisingly effective stimulation, especially for targeted clitoral stimulation.

The metal construction is perfect for temperature play, adding an extra dimension to my solo sessions. While the battery life is short, it’s more than enough for a quick, discreet private moment. The necklace chain feels secure and comfortable against my skin. It’s become my favorite travel companion, allowing me to carry pleasure wherever I go without raising an eyebrow.

Material: Stainless steel | Number of modes: 4 | Waterproof: Yes

FAQs

What are the different types of sex toys?

“There is a large variety of sex toys on the market; everyone’s body is unique, and the ways that we experience pleasure are, too,” says Finn. “It only makes sense that there are so many different styles and categories to choose from.”

Sex toys tend to fall into one of 10 categories:

• Vibrators
• Air Suction Toys
• Couples Sex Toys
• Penis Toys
• Dildos
• Harnesses + Strap-Ons
• Anal Toys
• BDSM + Kink
• Sensation Toys
• Nipple Toys

However, there are subcategories within each of these groups. “For example, under penis toys, you can find rings, strokers, and penis pumps,” says Finn. “In BDSM, you can find everything from feather ticklers to spanking toys and restraints.”

Similarly, dildos, which are their own category, are also penis toys. “Some…actually thrust, meaning they are motorized, and the base/head of the dildo will jut out two to three inches to simulate the sensation of getting [penetrated],” explains Zane.

He suggests that beginners stick to something small when selecting their toy(s). “Often, our eyes are bigger than our stomachs (or, in this case, [other parts]). You don’t want to spend a lot of money investing in a giant sex toy that’s painful to use.”

What type of material is the best for sex toys?

“You want sex toys that are made from body-safe silicone,” says Zane. “It is wild how many sex toy manufacturers skimp on the material and use material that is not deemed safe for human bodies.

“Additionally, I recommend purchasing a toy from a company, like Fun Factory, with at least a two-year product warranty. Sex toys break even high-quality sex toys. If you purchase your toy from a company with a two-year warranty, you know it’s high quality and is protected if it does break.”

If you’re allergic to silicone, there are still options for fun.

“The most popular toy materials for sex toys that are used vaginally or anally like vibrators, anal toys, dildos (and so on) are stainless steel, glass, and ABS plastic. These are all non-porous materials that are easy to clean and often come in platinum or medical grades. Look out for toy materials that have a chemical smell or become discolored with use – you do not want those toys inside your body.

“For soft toys, like penis strokes, silicone blends such as [thermoplastic elastomer known as] TPE are popular. Some of these blends can be porous materials, but trusted retailers make sure that they are body-safe in that they are free from potentially harmful chemicals such as phthalates.”

What are the best new sex toys currently on the market?

When it comes to the best sex toys on the market right now, it all boils down to personal taste and needs. Our experts, of course, do have some favorites, which are generally crowd-pleasers. For Zane, one of the best sex toys worth having a go with is the VIM. The rumble wand is excellent for both men and women, has a flexible head, offers clitoral stimulation, and is 50% quieter and 32% lighter than the leading wand available to purchase right now.

If you’re curious about anal toys, he suggests starting small. “[A] tiny silicone plug is excellent for vaginal and anal beginners,” as it has less than five inches of insertable length.

For clitoral suction, Finn recommends The One Rose Clitoral Stimulator. It’s a favorite of the Babeland sexperts. It’s made with silicone, water-resistant and offers three different patterns and seven forms of pulsation and suction.

For the guys, the Manta is a winner. Its inner ridges can actually hold lube, and it has six intensity levels and speeds. Shopping for you and your significant other? The Under Bed Restraint Set will leave you tied up in fun for hours.

How do I clean my sex toy?

Cleaning your sex toys properly is essential for maintaining hygiene and ensuring their longevity. Before and after each use, clean your toys thoroughly. Always assume your toy needs cleaning, even if it appears clean.

The basic cleaning method involves washing the toy with warm, soapy water, rinsing it thoroughly, and drying it with a clean, lint-free towel. For a more convenient option, you can use specialized sex toy cleaners, which typically require spraying the toy, wiping it with a damp cloth, and drying it with a lint-free cloth.

Different materials require specific cleaning approaches:

• Nonporous materials like silicone, glass, stainless steel, and ABS plastic can be cleaned with soap and water or sex toy cleaner.
• Non-motorized toys made of these materials can even be boiled or sanitized in the dishwasher.
• Porous materials such as jelly rubber, TPE, TPR, PVC, and vinyl should be cleaned with mild soap and warm water, using a soft, damp cloth to avoid damaging the material.
• For motorized toys, remove batteries before cleaning, use a damp cloth with mild soap or toy cleaner, and avoid submerging in water unless the toy is waterproof.
• Leather accessories should be spot-cleaned with a damp, soapy cloth and stored in a cool, dry place.

After cleaning, it’s crucial to air dry your toys completely and store them properly. Keep them in a clean, lint-free fabric bag or container, and store different materials separately to prevent potential reactions. Common mistakes to avoid include not cleaning a new toy before first use, using scented soaps or harsh chemicals, submerging non-waterproof toys, not drying toys completely before storage, and storing toys in unsanitary conditions.

What are the best sex toys for beginners?

When it comes to choosing the best sex toys for beginners, simplicity, and ease of use are key factors to consider.

Some top recommendations include bullet vibrators which are compact, powerful, and versatile for external stimulation. For those interested in internal play, rabbit vibrators are great options due to their beginner-friendly sizes and straightforward design. Wand vibrators are also popular choices for their powerful yet easy-to-use nature.

For those curious about anal play, find toys that are smaller than you think you may need at first. Ultimately, the best toy for a beginner depends on personal preferences and comfort levels, but starting with simple, body-safe, and versatile options allows for exploration and discovery of what feels best.

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