MasterChow’s Series A funding round saw participation from Peak XV Partners’ Surge, Anicut Capital, and its existing investor WEH Ventures
The startup plans to utilise the fresh capital to launch new products and expand its offline presence, sources said
The D2C ready-to-cook Asian cuisine brand recently onboarded renowned chef Ranveer Brar as its brand ambassador
Delhi-NCR-based MasterChow has raised $6.5 Mn in its Series A round led by Singapore-based Tanglin Venture Partners, sources told Inc42.
The funding round also saw participation from Peak XV Partners’ Surge, Anicut Capital, the D2C brand’s existing investor WEH Ventures, among others.
MasterChow plans to utilise the fresh capital for launch of new products and expanding its offline presence.
The ready-to-cook brand’s founders, Sidharth Madan and Vidur Kataria, declined to comment on Inc42’s queries about the funding round.
The fresh funding comes almost a year after MasterChow raised $3.2 Mn in its Pre-Series A round from Surge and other investors. This funding round was unreported till now.
“MasterChow wants to become a household name with their noodles, sauces and condiments,” one of the sources said, adding that the startup’s ARR for the ongoing financial year (FY25) is at INR 50 Cr.
Founded in 2020 by Madan and Kataria, MasterChow is a ready-to-cook Asian cuisine brand that offers a range of premium Asian pantry staples like noodles, stir fry sauces, dips, among others.
The startup recently onboarded renowned chef Ranveer Brar as its brand ambassador.
In 2022, MasterChow had raised $1.2 Mn in a funding round led by Anicut. Mumbai-based WEH Ventures, Fluid Ventures, and a few angel investors were also part of the round.
Including the latest fundraise, the D2C brand has raised a total funding of about $10 Mn till date.
The development comes on the heels of MasterChow’s competitor Yu Foods raising its Series B funding. Last month, Inc42 exclusively reported that Yu Foods bagged $6.5 Mn from ace investor Ashish Kacholia and Asian Paints Promoter Group.
MasterChow competes against FMCG giants like Nestle, Orkla (earlier known as MTR Foods), Nissin, ITC, among others. In the D2C space, it competes against the likes of Yu Foods and Veeba.
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