TVS’s big bet: TVS Paddock will open for premium bike buyers, now luxury experience will be available in the showroom

TVS Premium Dealership: TVS Motor Company is preparing to strengthen its hold in the premium motorcycle segment. Let us tell you that the company has announced a new premium dealership format TVS Paddock which has been specially designed for high-end motorcycle customers. The company has informed that the first showrooms of this new format will be opened in the second quarter of the financial year 2027 i.e. between July to September 2026. This step of TVS is being taken at a time when the premium bike segment is growing rapidly in India and customers want not just a bike but a better buying and ownership experience.

Premium customers will get special experience

For information, let us tell you that TVS Paddock has been designed in collaboration with London’s famous retail design agency Checkland Kindleysides. Regarding which the company says that the objective of these showrooms is to give a premium and personalized experience to the customers. In which this dealership will be only for the premium motorcycle range of TVS. Where customers will get expert consultation, dedicated sales support and exclusive service facilities. It is also being said that an interactive space can also be created to promote the biking community.

Special focus will be on bike customization

The biggest feature about TVS Paddock is that it has a customization section. So customers who want to personalize their bikes with Built-to-Order (BTO) kits will be able to get special advice and assistance. Separate zones will be created for customization in the showroom, where customers can get the bike modified as per their choice. Apart from this, TVS branded merchandise and bike accessories will also be sold in these outlets.

Apache series will get big benefit

The company’s well-known premium bikes like TVS Apache RR 310, TVS Apache RTR 310 and the upcoming TVS Apache RTX 300 are expected to directly benefit from this new retail network. It is being said that due to better after-sales support and customer engagement, the popularity of these models can increase further. Apart from this, the under development TVS Apache RR 450 can also be sold through this network in future. This bike was recently seen during testing in India.

Also read: The tension of driving license holders is over, DL can remain valid till the age of 50 years, RTO visits will also stop.

TVS’s strength will increase in premium segment

Auto industry experts believe that this step of TVS can give the company a new identity in the premium motorcycle market. Where earlier customers used to buy premium bikes in normal dealerships. Now they will be able to get a different and more exclusive experience. Through TVS Paddock, the company is not just focusing on selling bikes but also on building long-term relationships with customers and creating a strong biking community.