AJIO adds H&M and bolsters its international portfolio; H&M looks to continue online expansion in India

MUMBAI : AJIO, India’s premier fashion e-tailer, today announced the addition of H&M, one of the world’s largest fashion companies with an unparalleled reputation for fashion and quality at the best price in a sustainable way, to its portfolio. This partnership is meant to further strengthen the strong online presence of H&M through the omni-channel offering of affordable premium-quality fashion on AJIO – another critical international brand joining its strong brand portfolio.

The joint venture will present an exciting opportunity for H&M as well as AJIO to consolidate their position in the Indian fashion e-retail market. At the same time, while AJIO awaits to further strengthen its international brands portfolio, H&M awaits to expand its reach and online market share through AJIO’s digital platform and reach across the entire country.

The much-awaited collection of H&M is expected to hit AJIO with over 10,000 styles in womenswear, menswear, kidswear, and home décor. With the prices starting from INR 399, H&M makes high-quality fashion available like never before.

Commenting on the tie-up, Vineeth Nair, CEO, AJIO said, “In the last two years, we’ve pushed the fashion horizon to bring the best international brands to AJIO. The launch of H&M on AJIO not only enhances the rich tapestry of styles that the platform represents but also stands testament to our commitment towards offering the latest global brands and trends to our customers.”

The already sleek combination of seasonal transitions and exquisite design coming from the collection is blended into H&M’s latest compilation with the feel of autumn and winter, perfect with a rich palette of sophisticated tones and detailing. Such features include luxurious knits and tailored suiting next to statement leather pieces and accessories featuring a modern blend of vintage opulence, suitable for great wardrobe staples at affordable prices.

She said about H&M: “At H&M, our commitment to liberating fashion for all is at the heart of everything we do. With this belief, we have embarked on a strategic partnership with AJIO that amplifies our mission to make high-quality fashion accessible to everyone.”. We are using AJIO’s strong digital platform and vast reach to allow even more discerning customers in this country to experience our massive, high-quality collections of affordable clothing. Always on the lookout for the next expansion and innovation opportunity, as a brand we are committed to making things better for our customers than they were yesterday.

H&M will be the first international brand to be added to the list of exclusive brands on AJIO. The brands will, therefore, commence the quest for mutual prosperity as they seek to determine the future contours of fashion in India as well as abroad as the portfolio of carefully handpicked and curated styles of fashion for consumers.

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