Bharti Airtel, the second-ranked operator by revenue, has told the telecom regulator that it has cut the ringing time for outgoing calls on a rival network to 25 seconds from 45. Bharti Airtel has reduced ring duration across its network while Vodafone Idea has done it in some circles.
In the past few days, the ringer time for all outgoing calls from Bharti Airtel’s network to Jio and Vodafone Idea has been shortened to about 25 seconds. This diverted incoming traffic would help the telecom service providers to gain incoming traffic which would help them earn more Interconnect Usage Charges.The reduced ringing time pattern will results in a missed call and forces the person receiving the call on another network to dial back, thus creating incoming call traffic to the operator.
What is Interconnect Usage Charge ?
All Telecom Service Providers have to pay a certain fee for calls made by people from one network, to whichever network their customer is calling — called the Interconnect Usage Charges (IUC). These charges are paid per minute, and from 2017 onwards, this charge was Rs 0.06 per minute. Suppose when an Airtel user makes a call to Jio user then Airtel has to pay Interconnect Usage Charges to Jio. Therefore, companies that has more incoming calls than outgoing calls benefits. This figure of Rs 0.06 per minute is decided by the regulator, the Telecom Regulatory Authority of India (TRAI).