Bad news for Blinkit, Swiggy, Zepto, BigBasket as this company plans to launch…, not owned by Mukesh Ambani

Walmart owned PhonePe has ventured into the quick commerce space with its Pincode app, offering 10-20 minute delivery services across major Indian cities. Check details here.

New Delhi: Walmart is gearing up to disrupt India’s quick-commerce market with a new “20-minute delivery plan,” building on the success of its innovative grocery delivery service, Flipkart Minutes. The retail giant’s latest initiative is poised to intensify competition for established players like Blinkit, Swiggy, Zepto, and BigBasket. Leveraging Flipkart’s robust e-commerce infrastructure and Walmart’s global expertise, the upcoming service aims to set a new standard in rapid grocery delivery.

PhonePe has ventured into the quick commerce space with its Pincode app, offering 10-20 minute delivery services across major Indian cities. This move comes as Walmart’s Flipkart intensifies its efforts in the ultra-fast delivery market, signaling fierce competition in this rapidly growing sector, as per a report by Times of India.

Walmart launches ‘Flipkart Minutes’

Walmart-owned Flipkart said on Friday that it was aiming to expand its quick commerce operations, driven by rising consumer demand for faster deliveries. The e-commerce giant was piloting its quick commerce service under the brand ‘Minutes’ in Bengaluru, Mumbai, and Delhi NCR as it responds to growing competition from delivery platforms such as Blinkit, Swiggy Instamart, Zepto, and BigBasket.

“Customer centricity is critical for us. In cities such as Kolkata, Delhi, Bangalore and Mumbai, customers are increasingly seeking faster deliveries. We are piloting this service, and already live in Bengaluru, Mumbai, and Delhi,” Flipkart’s Chief Corporate Affairs Officer Rajneesh Kumar told PTI.

While Kumar did not provide a timeline for expanding to new cities, he highlighted the untapped potential of India’s e-commerce market.

Online shopping industry in India

The quick commerce market size is expected to reach USD 40 billion by 2030, a jump from USD 6.1 billion in 2024, according to a report by Datum Intelligence. Currently valued at USD 70 billion, online shopping accounts for only 7 per cent of the total retail market in the country.

“We believe that this will grow significantly as the retail sector in India grows as a whole. Industry numbers suggest that by 2028, e-commerce will account for around 12 per cent of India’s retail market,” Kumar said.

To cater to rural and semi-urban consumers, Flipkart has localised its app to support major Indian languages, enabling customers unfamiliar with English to shop online. Kumar noted that the platform’s growth is largely driven by small and micro-sellers, particularly artisans and nano-entrepreneurs.

(With inputs from agencies)