Dubai celebrated a month before Shahrukh Khan’s birthday, his video was played on Burj Khalifa
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The King of Bollywood i.e. Shahrukh Khan dominates Burj Khalifa in Dubai A month before his birthday, illustrious Indian actor Shahrukh Khan was seen in a video on the world’s tallest building Burj Khalifa on Wednesday evening. displayed as.
This video was displayed as the launch of an integrated brand campaign by Burjeel Holdings, one of the largest healthcare providers in the UAE. Shah Rukh Khan is the brand ambassador of the group which has 39 hospitals and medical centers in UAE and Oman under the brands Burjeel, Medior, LLH, Lifecare and Tajmeel.
The launch event of the campaign showcased Khan’s strong relationship with the UAE. For the past few years, Burj Khalifa has been displaying pictures of Shahrukh Khan continuously on the occasion of his birthday.
The campaign, ‘We Are Committed to Your Care’, is set to be showcased across the region on multiple platforms. Herein lies the success story of the Abu Dhabi-headquartered healthcare group.
At 8.20 pm, the world’s tallest screen screened the campaign video in which the actors narrate the story of the healthcare group. It begins with Khan paying tribute to the brave martyrs of the UAE at the national and cultural site of Wahat Al Karma. The 70-second video also shows the iconic Sheikh Zayed Grand Mosque and the group’s flagship facility, Burjeel Medical City.
“The Sheikh Zayed Grand Mosque and Wahat Al Karama reflect the essence of the UAE and reflect Abu Dhabi’s growth as a global hub. Prashant Issar, director of campaign video, said the video draws parallels between those ideals and Burjeel Holdings’ ethos of serving the community.
Dr Shamshir Vayil, Chairman, Burjeel Holdings said: “We are proud to launch a campaign with superstar Shah Rukh Khan who embodies our values. It embodies Burjeel Holdings’ ambition to become a global leader in healthcare outside of a country that has inspired the world with its charm