New Delhi : In a significant step toward democratizing access to quality education, FlipkartIndia’s leading e-commerce marketplace, has signed a landmark Memorandum of Understanding (MoU) with the National Council of Educational Research and Training (NCERT). This partnership aims to ensure the seamless and affordable availability of NCERT publications to students and parents across the country, particularly in Tier 2 and Tier 3 cities.
The collaboration was formalized at a signing ceremony held at the NCERT office in Delhiin the presence of Hon'ble Dharmendra PradhanUnion Minister of Education, Government of India, Jayant ChaudharyMinister of State for Education and Skill Development, and Rajneesh KumarChief Corporate Affairs Officer, Flipkart Group. This partnership underscores a shared commitment to bridging educational divides and fostering inclusivity in India’s learning ecosystem.
Transforming Access to Educational Resources
Through this partnership, Flipkart will leverage its technological capabilities and extensive logistical network to distribute NCERT publications nationwide via authorized sellers designated by NCERT. This initiative ensures the availability of authentic, high-quality educational resources for students and learners across urban and rural areas, thereby enabling last-mile connectivity to even the most remote corners of India.
Leaders Speak on the Partnership
At the MoU signing ceremony, Dharmendra PradhanUnion Minister of Education, emphasized the transformative impact of this collaboration, stating:
“NCERT has been instrumental in shaping India’s education system, and its collaboration with Flipkart marks a transformative step toward ensuring affordable and accessible education for all. By leveraging Flipkart’s extensive technological and logistical reach, this partnership enhances the availability of NCERT books, empowering students across the country, including those in remote areas. As a key enabler of the National Education Policy 2020, we continue to drive innovation in education. Initiatives like the NISHTHA Integrated Teacher Training Module with Google underscore the importance of technology-driven solutions in creating a future-ready, socially sensitive generation that will lead India’s growth story.”
Reiterating Flipkart’s commitment to education, Rajneesh KumarChief Corporate Affairs Officer, Flipkart Group, said:
“Education is the cornerstone of progress, and we are proud to partner with NCERT to make learning resources accessible to millions of students across India. By leveraging our technological expertise and extensive reach, we aim to bridge the gap in access to affordable educational materials, supporting the nation’s vision for an empowered and educated youth.”
Promoting Inclusive Education Across India
This collaboration aligns with the Government of India’s National Education Policy (NEP) 2020which emphasizes equitable access to quality education for all learners. By enhancing the availability of NCERT books on Flipkart’s platform, the partnership addresses the challenges faced by students in accessing authentic and affordable educational materialsparticularly in underserved regions.
Key highlights of the initiative include:
- Wider Accessibility: NCERT books will now reach students and parents across India, including remote areas, through Flipkart’s e-commerce platform.
- Authenticity Guaranteed: Flipkart will ensure that only authorized sellers provide genuine NCERT publications, safeguarding content quality and accuracy.
- Seamless Distribution: Leveraging Flipkart’s robust supply chain and technology-driven solutions will ensure timely and reliable access to educational materials.
A Milestone for India’s Education Ecosystem
Since its inception, NCERT has played a pivotal role in designing and disseminating educational resources that shape India’s academic framework. By partnering with Flipkart, NCERT is extending its reach to millions of students, ensuring they have access to trusted learning materials that are critical for their academic success.
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