JYP Entertainment’s hot streak? ITZY and Stray Kids tease new projects

New Delhi: JYP Entertainment’s biggest hitters at the moment, ITZY and Stray Kids have been carrying the company for the past few years. With TWICE’s decline in popularity and the rise of a new generation of K-pop idols, the aforementioned groups seem to be JYP’s only saving grace. Well, at least one of them. In recent times, netizens have noticed JYP’s huge investment of resources in its male group, Stray Kidz. Meanwhile, ITZY was deemed to be ostracised by the public and industry.

For context, netizens have raised numerous complaints against the mistreatment of ITZY in the past. While the 5-member group had immense potential at the time of debut, their quality of music declined over time. On the other hand, Stray Kids exceeded all expectations and became one of the most popular 4th gen K-pop groups in the world.

However, ITZY fans seem hopeful as netizens on X have shared their surprise with a promising comeback concept this time.

ITZY unveils concept trailer for GOLD

ITZY seems to have gotten a boost in production as the new concept trailer for their upcoming album GOLD has excited fans. With a sophisticated yet rebellious theme, ITZY’s members Ryujin, Yeji, Yuna, Chaeryoung and Lia stun in the 2-minute 30-second concept trailer. Fans have expressed their shock at the latest trailer, hoping that the upcoming album would revive ITZY.

Watch ITZY’s GOLD concept trailer here-

Stray Kids announces Japanese project KING GIANT

Meanwhile, Stray Kids announced their Japanese comeback with KING GIANT on their official social media accounts. There are no further details on the album.

While the details are scarce, fans have speculated that their latest Japanese song, Nightwill be a part of the album. Stray Kids’ Night was selected as the opening theme song for the October 2024 anime, Tower of God.

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