Sundar Pichai and Ashwini Vaishnav also became fans! After all, what is India’s ‘GI Coffee’ The secret of which is discussed all over the world

Indian GI Tag Coffee: Bharat GI Coffee has attracted everyone’s attention at the ongoing AI Impact Summit 2026 in Delhi. Where center leaders and world-class industry leaders got a taste of it on the global technology platform. GI coffees are classified as products with a country’s specific geographical identity, whose quality, sweetness and aroma are directly linked to their region of origin. Sundar Pichai also enjoyed coffee. Now Union Minister Ashwini Vaishnav has shared his video while drinking coffee.

Union Minister Ashwini Vaishnav shared a video of himself drinking coffee while promoting the Bharat GI initiative in a reel on Instagram, in which he is also seen buying GI coffee from different places and making UPI payment. While sharing the video, the Union Minister wrote in the caption that India is GI, UPI and AI.

DPIIT has launched this coffee

This GI initiative (Bharat GI) has been launched under the Department for Promotion of Industry and Internal Trade (DPIIT) and is positioned as A World Exclusive. The objective of which is to give international recognition and premium marketing to GI-tagged products.

Sundar Pichai also drank coffee

on thursday Sundar Pichai Tasted Indian GI Coffee at the India GI Coffee Lounge during the India AI Impact Summit 2026. Pichai gave a Wow reaction after one sip and appreciated it. His reaction has also gone viral on social media. On which Union Commerce and Industry Minister Piyush Goyal shared a video on X and wrote that when Sundar Pichai comes to take a sip, you can understand that this coffee is really special.

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Bharat GI Coffee discussed in the world

Today the world is also waking up to India with the taste of Bharat GI Coffee. According to experts, GI tag recognizes the uniqueness and quality of a product, which is possible only due to the soil, weather and traditional production process of that area. It is these local characteristics that differentiate GI-tagged coffee, which is increasingly sought after and appreciated across the world.