The domestic dumpling company Wow Momo Foods is getting ready to go public in the next two years, a move that could drastically change the fast-food industry in India. This move puts Wow Momo in a prime position to capitalize on the expansion of both the Indian foodservice sector and its quickly expanding stock market, as the first significant local fast-food company to pursue an IPO. Wow Momo’s co-founder and CEO, Sagar Daryani, has big intentions to grow the company’s revenue and reach, aiming to imitate the success of international brands like Domino’s Pizza. This is a more detailed examination of Wow Momo’s IPO intentions and their possible effects on the fast-food industry.
Credits: Money Control
Riding the Wave of India’s Fast-Food Boom
India’s fast-food sector is currently valued at $5 billion and growing rapidly, driven by increasing demand from the country’s low- and middle-income families. Fast food has become a staple for many urban and semi-urban households as changing lifestyles and time constraints encourage people to seek convenient meal options.
Wow Momo, currently valued at ₹2,500 crore ($299 million), is positioned to capitalize on this trend. The brand has grown into a household name by offering a unique twist on traditional momo dumplings, with menu items priced between ₹109 and ₹369 ($1.31-$4.42) to cater to a wide range of customers. As the chain prepares to go public, it plans to expand from 650 stores to 1,000, further embedding itself into India’s food culture.
If successful, Wow Momo’s IPO will mark a historic moment for Indian fast-food brands, which have so far been overshadowed by multinational giants like KFC, McDonald’s, and Domino’s. Daryani believes that “one homegrown fast-food chain IPO in India will change the script for fast-food play in the country.”
IPO: A Strategic Move Amid a Booming Stock Market
India’s stock market has reached record highs over 50 times this year, creating a ripe environment for new IPOs. Nearly 200 companies have raised billions of dollars through public offerings, including notable players such as Ola Electric and telecom operator Bharti Hexacom. With investor confidence riding high, Wow Momo’s IPO would follow a series of successful listings from the restaurant sector, including the 2021 IPO of Barbeque-Nation Hospitality.
One of the few chains of Indian restaurants to go public, Barbeque-Nation, has seen a nearly 28% increase in share price since going public. Wow Momo wants to grow its network of stores, achieve profitability on a core profits criteria, and duplicate this accomplishment. In the following 30 months, Daryani claims, the company wants to generate ₹10 billion in revenue, which would treble its FY23 earnings of ₹4.8 billion.
Going public is a strategy to capitalize on the increasing demand for local brands among Indian investors and customers, in addition to raising funds for growth. Tiger Global, one of Wow Momo’s original investors, has encouraged the company’s expansion, and the IPO is anticipated to generate a lot of interest from both domestic and international investors.
Lessons from Domino’s: A Path to Replicate
Wow Momo’s expansion strategy draws inspiration from the success story of Domino’s Pizza in India, which opened its first store in 1996. Over the past two decades, Domino’s, under the leadership of franchisee Jubilant FoodWorks, has grown to over 1,800 outlets across the country, becoming synonymous with pizza for Indian consumers.
Credits: Business Standard
According to Sagar Daryani, Wow Momo can succeed similarly if it concentrates on rapid expansion and offers reliable customer service. The company’s same-store sales fell from October 2023 to May 2024, which was indicative of a general slowdown in the Indian fast-food industry, but they have since increased. Wow Momo showed positive growth from June to September, indicating that the brand is headed toward its intended growth.
Wow Momo has the potential to create a precedent for other regional fast-food brands and open the door for a new wave of Indian-born foodservice companies to take on global competitors if it can effectively emulate Domino’s growth trajectory.
Conclusion: A Landmark Moment for Indian Fast-Food
In addition to being a significant business achievement, Wow Momo’s intention to go public in less than two years marks a turning point for the Indian fast-food sector. Wow Momo has the ability to completely change the market as the first significant local brand to try an IPO, encouraging other small businesses to take against global behemoths. In the event that the company’s growth and IPO are successful, the fast-food industry in India may experience unprecedented growth, which would be advantageous for investors, customers, and the overall economy.
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