While the film industry is still getting ready to bounce back, the Pakistani music industry has taken the world by storm with its songs. Pakistani songs, known for their soulful lyrics and powerful voices, have captured the attention of fans all over the globe.
The emerging singers in Pakistan have come to realize the trends that need to be embraced in order to prosper. Many of the recent Pakistani songs feature elements of EDM, which is now in high demand by Gen Z listeners.
The Pakistani singers have now surpassed the major Bollywood singers with songs like “Blockbuster” trending on YouTube and Spotify in India, proving Pakistani talent to make waves globally.
In addition, the music videos of these songs, with their spectacular cinematography, have stunned audiences. The recent releases from Coke Studio Pakistan have pleased listeners not only in Pakistan but also in India and Bangladesh. Even YouTubers across the world are praising the talent.
Let’s take a look at the songs that are currently trending:
Jhol
The blockbuster Coke Studio Season 15 song, “Jhol,” sung by the duo Mano and Anwarul Khalid, received 46 million views on YouTube. The songs are about love and heartbreak, and separation, which were sung by singers in a deep, emotional voice. The narrative of the song is retro-inspirational directed by Jamal Rahman, with an Orient Express platform in the railway station as a backdrop. Video makes the viewer traverse to another epoch, telling an emotional story about connected yet disparate lives.
It's fast
Another Coke Studio hit, “O Yara” became instantly popular, attaining over 18 million views on YouTube. It is a pleasing composition by lo-fi indie along with melancholic blues and traditional elements, sung by Abdul Hannan and Jaffer Zidi. It is a cathartic kind of song for those who are in self-discovery mode, creating an emotional journey that haunts after the song is over. Despite criticism about a few seconds of that song being brief, the fans found themselves entranced with its depth of emotion.
Blockbuster
The Coke Studio song “Blockbuster” from Season 15 was internationally famous and brought it great success not only in Pakistan but also in India, ruling Spotify there. This season’s every subsequent song, after the massive success of “I I,” has been a talking point on social media. Over 55 million views on YouTube for “Blockbuster,” that had an energetic dance number and a “one-take shot” kind of music video. The performance of Faris Shafi in this track stunned the world. This surely made it one of the iconic songs of the season.
Wishes
Hassan Raheem’s song “Wishes” was the new hit on social media. From Instagram reels to YouTube Shorts, content creators from both Pakistan and India were quick to feature this song. The mellow music draws listeners in, while the climax, with Punjabi lines sung by Talwinder, adds an extra layer of magic. The song is now a hit, and at 42 million views on YouTube, it’s in the safekeeping of fan hearts.
The songs have ruled the music world while at the same time, making an imagination within the minds of listeners across the globe to be on the Pakistan music front pages.
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