DELHI Delhi: As smartphones remain an integral part of people's everyday lives, 59 per cent of respondents plan to purchase a Gen AI-enabled smartphone within the next year, with the US leading the trend, followed by Germany and France. This was revealed in a global survey on Monday. In the survey conducted by Counterpoint Research in seven countries, namely USA, Canada, UK, France, Germany, Poland and Japan, 32 percent of the respondents were aware of GenAI. According to the results, North America had the highest awareness of GenAI (72 percent) and Japan had the lowest (7 percent). Tarun Pathak, Research Director, Counterpoint, said, “XenAI has rapidly gained popularity due to its accessibility and versatility across personal, professional and educational applications. Everyday tasks like writing assistance, document editing and research have been simplified, Which proves that it is an invaluable tool for users.” Writing assistance has emerged as the top use case due to its wide availability, ease of use, and verifiable output. Pathak said that other popular applications like image generation and voice assistants are also becoming quite popular.
While 32 percent of respondents are aware of Generative AI primarily through chatbots and search engines, 73 percent of aware users have used Gen AI on their smartphones, highlighting the device's potential in increasing awareness and monetization opportunities. Shows an important role.
The survey showed that about 69 percent of users value GenAI for its time-saving capabilities and 59 percent are ready to switch to GenAI smartphones by September 2025, with the US leading the way.
More than two-thirds of respondents are willing to pay extra for a GenAI-enabled smartphone.
Mohit Aggarwal, a research director at Counterpoint, said many consumers are still unaware of the benefits of on-device GenAI.
He added, “Only 19 percent of users surveyed are willing to pay a premium for a GenAI-enabled phone, so smartphone makers may need to adopt a lower-cost entry model and look for alternative revenue streams, such as Whether monetizing applications or providing LLM services to developers.”
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