Latest News (Health Corner) :- The calculator app tells you how much protein you should take in your diet. The company that launched this app is Amway India, a leader in FMCG direct selling, which has launched a special campaign to overcome protein deficiency in children.
Amway India has launched a campaign named 'Protein 4 Children' in which parents and guardians are made aware of the protein requirements of children for their nutrition. Sandeep Shah, Chief Marketing Officer, Amway India, said, “According to a report in the Journal of Family Medicine and Primary Care, about 50 percent of children in India are protein deficient. Therefore, this campaign has been launched to overcome protein deficiency in children.”
A release issued by the company said that according to a recent study published in the Indian Medical Gazette, protein deficiency in India is a matter of great concern as more than 80 percent of Indian diets are deficient in protein. According to the release, to determine the protein requirement for children, the company has launched a protein calculator app, which helps in estimating the correct amount of protein intake and knowing about its deficiency. Amway has launched 'Did You Know', a series of trivia on social media to educate children about the need for protein.
Speaking on how to consume Nutrilite Protein Powder to meet your protein needs, Ajay Khanna, Head of Nutrition and Wellness, Amway India, said, “Our brand believes in good health and fitness for everyone. We all know about the food likes and dislikes of children, so giving them the right amount of protein is a challenging task for mothers. “A feature of Nutrilite All Plant Protein is that it can be added to any food, as its taste is natural.”
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