“When film stars and directors will come here and see the locations and historical places of Rajasthan, more shootings of films will take place. New job and investment opportunities will be generated,” the deputy chief minister told reporters here.
The 2025 ceremony will also host the inaugural IIFA Digital Awards that would honour the best performances in digital entertainment, films and OTT content.
IIFA is a globally recognised platform for the promotion of Indian cinema among the international and Indian community worldwide and commands a global following from audiences who have interest in Indian cinema.
“IIFA25 is a unique event comprising celebrations and awards being held to celebrate the 25 glorious years of Indian cinema focusing on its globalization in the new millennium and successes, achieving a pan-India appeal as well as pan-world appeal,” a release stated.
It would comprise a series of events with the finale comprising performances by leading celebrities and presentation of honours to the mega achievers and most accomplished across Indian cinema in this millennium.
The awards will also provide a global branding and destination marketing opportunity for Rajasthan.
The first IIFA Awards were held in 2000 in London. Since then, the IIFAs have been held annually across different geographies covering 14 different countries and 18 distinct cities.
The 24th IIFA Awards, a three-day event, will conclude on September 29 in Yas Island.
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