Delhi Delhi. TikTok has announced that it will shut down its music streaming service, TikTok Music, on November 28. Launched in 2019 as Resso, TikTok Music was ByteDance's attempt to corner the music streaming market, in which Apple Music and Spotify are the biggest players. It made several attempts to lure subscribers through high-stakes deals with labels such as Universal Music Group NV but it failed to gain adoption, surprisingly when TikTok became the most popular social media app in several markets, including the US.
We regret to inform you that TikTok Music will shut down on November 28, 2024, says a notice on TikTok Music's website in Indonesia, Brazil, Australia, Singapore and Mexico – the markets where the app is currently available. Existing customers can continue to use the service until November 28, after which their auto-renewal will be cancelled, the company said. TikTok will also accept refund requests from users in some cases.
Rather than letting its users leave, TikTok will allow users to export their playlists and music to competing platforms like Spotify, Apple Music and Amazon Music through the “Add to Music App” feature. “Our Add to Music App feature has already enabled hundreds of millions of tracks to be saved to playlists on partner music streaming services. We will shut down TikTok Music at the end of November to further focus on our goal of driving TikTok's role in driving even more music listening and driving value on music streaming services, for the benefit of artists, songwriters and the industry,” said Ole Obermann, TikTok's global head of music business development.
TikTok Music debuted in India as Resso and then in Indonesia. After its main app was banned by the government for security reasons, TikTok continued to offer its music streaming service in India until its adoption slowed significantly. The government finally banned Resso earlier this year. ByteDance rebranded Resso as TikTok Music in 2023 while launching it in more markets.
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