Wrogn Receives ₹75 Crore Investment from Aditya Birla Digital Fashion Ventures
Popular apparel and shoe company Wrogn, which cricket player Virat Kohli co-owns, has received a further ₹75 crore investment from Aditya Birla Digital Fashion Ventures Ltd. (ABDFVL). With this investment, ABDFVL’s expanding portfolio of digital-first fashion companies is strengthened and Wrogn receives a major boost. Within 30 to 90 days, the deal—which will increase ABDFVL’s share in Wrogn from 17.1% to 32.84%—is anticipated to be finalized.
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