Delhi Delhi. Xiaomi slipped from its top position, causing Vivo to become India's best-selling smartphone brand in Q3 2024. The positioning of both the giants comes after a positive turnaround in the Indian smartphone market, led by a 9 percent growth in shipments to 47.1 million units in Q3 2024, positioning itself for the festive season, according to the latest report from market tracker Canalys. Inventory clearance through early monsoon sales on online and offline channels has been cited to prepare for the . Regaining the top spot, Vivo shipped 9.1 million units in the three months to September, representing 26 percent year-on-year growth and 19 percent market share in Q3. During the same time last year, the company's market share stood at 17 percent, while its shipments stood at 7.2 million units. Xiaomi lost its position and dropped to second place with total shipments of 7.8 million units, up 3 percent from 7.6 million units in Q3 2023. However, the company's market share declined from 18 percent last year to 17 percent in the third quarter of 2024.
Samsung, which was once the top smartphone brand in India, slipped to third place, seeing a 4 percent decline in shipments to 7.5 million units in Q3 2024 from 7.9 million units in Q3 2023. According to Canalys, its market share also declined from 18 percent in Q3 2023 to 16 percent in Q3 2024.
While Vivo led the smartphone shipments, its sister BBK Electronics brand Oppo recorded the maximum year-on-year growth in shipments of 43 percent. It sold 6.3 million units in the three months to September this year, representing a 13 per cent market share, compared to 4.4 million units sold in the same period last year, representing a 10 per cent share.
Sanyam Chaurasia, senior analyst at Canalys, said, “Both Vivo and Oppo leveraged their expanded online portfolios, including the T3 and K12 series, to drive volumes beyond their traditionally strong offline channels. The top brands in the market increased inventory during the festive sales. are expanding their portfolio in the mid-high range in anticipation of clearing the However, Oppo spin-off Realme saw an 8 percent decline in shipments to 5.3 million units, accounting for 11 percent market share in the third quarter. It shipped 5.8 million units in Q3 2023, representing 13 percent market share.
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