Now ads will come on Amazon Prime Video even after paying, new model will be implemented in India from 2025

Amazon Prime Video is going to make a big change in its business model in many countries including India. The company has confirmed that from 2025, advertisements will also be shown with the subscription of Prime Video. This model has already been implemented in America, UK, Germany and other countries, and now it is being brought to India including Brazil, Japan, Netherlands and New Zealand.

Why are ads being shown?

• Amazon says that the purpose of showing ads is to maintain the flow of good and new content on the platform.
• The company will raise more funding through advertisements, so that the quality of production can be improved.
• The company claims that the ads shown on OTT platforms will be less than those on normal TV.
• Ad-Free option will also be available
• Consumers will get the option to avoid ads, for which they will have to take an Ad-Free subscription plan.
• Amazon will soon release information about the prices of this new plan.
• Impact of existing Prime Video subscriptions and Prime Lite.

Prime Membership

• Currently available at the rate of ₹ 1499 per year.
• No changes will be made in this plan till the year 2025.

Prime Lite

• Prime Lite users will continue to get access to ad-supported video streaming.
• Under this plan, content can be viewed on any device in 720p quality.

Company strategy and information sharing approach

Amazon has said that users will be informed about it through email a few weeks before the implementation of ads. Besides, the Ad-Free option will also be explained in detail, so that consumers have clear information about the new model.
This move by Amazon Prime Video is part of the changing trends of the OTT industry in India, where companies are focusing on increasing revenues through ad-supported plans. Netflix and Disney+ Hotstar are already adopting this model, and now Amazon is also moving in this direction.

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