Apple: Now working towards curbing spam and fake calls for iPhone users. The company is planning to introduce a new caller ID feature, which will work like Truecaller. Through this feature, companies can register their numbers with name, logo and other information on the Apple Business Connect platform. This database will help in preventing spam calls, giving users a secure calling experience.
Highlights of Apple Business Connect:
Branded Caller ID: Through the Business Caller ID feature, companies' names, logos and department information will be visible on the calling screen, which will protect users from spam calls and unwanted calls.
Customized Branding: Companies will be able to create a personalized card with their brand name, logo and other information, which will also enable them to carry out promotions and contact customers directly.
Branded Mail: Companies will be able to use their brand name and logo in the emails they send, so that users will be able to identify the genuine email and avoid fake mails.
Tap to Pay on iPhone: This feature will help in showing the company's logo at the time of payment, which will assure the customers that they are making the payment at a trusted place.
Registration Process:
Companies can register for the Apple Business Connect platform using their existing Apple Account or by creating a new Apple ID. This process is free, and after this companies will be able to promote their brands in Apple apps like Apple Maps, Siri, Wallet, Messages, and Mail.
This step will further strengthen the security of iPhone users, and will also provide an effective way to deal with spam calls.
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