Check your oranges every month, breast cancer awareness poster put up in Delhi Metro created an uproar, DMRC took action

New Delhi. Delhi Metro used to be in the news every day due to the obscene activities of couples and fighting with each other, but this time something has happened which you will be surprised to hear. An advertisement was published in Delhi Metro, which created so much ruckus that even DMRC had to take action. This advertisement was for Breast Cancer Awareness Poster.

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YouWeCan Foundation has placed an AI generated advertisement in Delhi Metro regarding Breast Cancer Awareness, but in the attempt to make the advertisement (Breast Cancer Awareness Advertisement) more creative, it became such that people started objecting to it. People started calling it obscene. The situation is such that girls and women traveling in the metro are feeling ashamed after seeing this advertisement. There is a huge uproar regarding this advertisement on social media also.

The campaign, which was aimed at promoting Breast Cancer Awareness Month, was criticized because it referred to breasts as oranges. It is written in the advertisement – ​​Check your oranges every month. The controversial YouWeCan Foundation poster features AI-generated images of women holding oranges on a bus. Critics believe that using fruits to represent body parts minimizes the seriousness of breast cancer and disrespects the dignity of those affected by it.

DMRC tagged

Many users shared the pictures of this advertisement on social media. Many women wrote – Call them breasts, not oranges. Many tagged the DMRC handle and asked – Why is this kind of advertisement allowed to be placed in the train? There has been a demand to remove it immediately. According to a report, DMRC has taken cognizance of the people's objection. These posters will be removed soon.

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Know what the Foundation Trustee said?

YouWeCan Foundation trustee Poonam Nanda defended the poster, saying that her organization has made 3 lakh women aware and has screened 1.5 lakh. He said that if people talk about breast health through the use of oranges and it saves even one life, then it is worthwhile. She also said that people in India feel uncomfortable talking about breasts openly.