New Delhi: Flix, a global leader in affordable, sustainable travel, has officially partnered with UEFA to support fans attending the Europa League and Conference League over the next three seasons, from 2024 to 2027. This collaboration aims to make journeys to these popular tournaments easier, more affordable, and greener.
Through this partnership, Flix will make attending UEFA events simpler by offering fans accessible bus and train options to game locations, enabling them to travel sustainably without stretching their wallets. By providing eco-friendly, budget-conscious travel, Flix and UEFA hope to bring fans closer to the action while keeping the environment in mind.
A shared vision: Bringing Europe together sustainably
Did you spot FlixBus at last night’s game? ⚽️👀
We’re proud to be an official partner of the @EuropaLeague and @europacnfleague – promoting sustainable, affordable travel to football fans across Europe!@UEFA pic.twitter.com/7KnImdb6ve
— FlixBus UK News (@flixbus_uk) October 25, 2024
Flix’s partnership with UEFA centres on shared values, emphasising sustainable and accessible travel options. Flix’s extensive European network already connects over 130 cities, including smaller towns with fewer transport options. André Schwämmlein, CEO and co-founder of Flix remarked, “We are thrilled to be an official partner of the UEFA Europa League and UEFA Conference League. Just as sport brings people together, so does Flix. We began our journey in Germany 11 years ago and have now expanded to 44 countries. This partnership showcases our goal of making sustainable travel available to all, whether it’s visiting friends or cheering for your favourite team.”
Flix’s commitment to sustainability
This partnership reflects Flix’s commitment to sustainability. By promoting collective transport, the company aims to reduce the environmental impact of travelling to football matches. The initiative not only helps in cutting down carbon emissions but also encourages fans to make conscious choices about how they travel.
Enhancing the fan experience
The partnership aims to make travel an exciting part of the matchday experience. Fans can expect stadium promotions, discounts, and unique fan activities, making each trip to the game more than just a commute. With promotional activities such as raffles and discounts on rides to the stadium, Flix will raise awareness of sustainable travel options.
As Guy-Laurent Epstein, UEFA’s marketing director shared his enthusiasm for the partnership, emphasising how it aligns with the vision of connecting communities across Europe through sustainable transport. He stated that this collaboration would simplify the experience for fans, whether they are attending a UEFA match or planning a longer visit.
Strengthening community bonds and reducing carbon footprint through football
FlixBus is always about family, and today was extra special as we welcomed our own little ones to Victoria Coach Station and our London office 💚
We made sure they got the chance to experience sitting in the driver’s seat — creating memories and inspiring future journeys! pic.twitter.com/5PD6gs75qF
— FlixBus UK News (@flixbus_uk) October 24, 2024
In both sports and sustainable travel, community plays a vital role. Football unites fans from diverse backgrounds, and collective transport options facilitate their gathering, fostering a sense of belonging. This approach not only allows large groups to travel together but also enhances the overall matchday experience. When fans opt for collective travel, such as buses and trains, the environmental impact is significantly reduced compared to individual car journeys. This partnership between Flix and UEFA aims to promote eco-friendly travel solutions for sports events, illustrating that football and sustainability can coexist harmoniously.
Through this collaboration, Flix and UEFA are making significant strides to ensure that attending football matches is not only a greener experience but also a more enjoyable one for everyone involved. Their commitment to sustainability and accessibility sets a positive precedent for future partnerships in sports and travel, paving the way for a more connected and environmentally conscious European football culture.
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