YouTube brings bumper earning opportunity, creators will become rich, know how the new program will work

Youtube Shopping Affiliate Program: YouTube has announced that it has launched its Shopping Affiliate Program in India. This program can prove beneficial for creators. This program will give creators an opportunity to earn commission by tagging Flipkart and Myntra products in their videos.

YouTube has announced that it has launched its Shopping Affiliate Program in India. This program can prove beneficial for creators. This program will give creators an opportunity to earn commission by tagging Flipkart and Myntra products in their videos. The expansion reportedly builds on the success of the platform, which saw more than 30 billion hours of shopping-related content watched globally in 2023.

How YouTube's Shopping Affiliate Program works

The program allows eligible creators to tag products in a variety of formats, such as traditional videos, shorts, and livestreams, allowing viewers to purchase directly from retailer sites. Product information will be shown in video descriptions and a dedicated product section, making the shopping experience easier for viewers across mobile, web and connected TV platforms.

“We're unlocking a new phase of product discovery based on the stronger connection between creators and their audiences,” said Travis Katz, YouTube's general manager and vice president of Shopping. The initiative builds on YouTube's existing monetization options, including revenue acceleration, premium subscriptions like channel subscriptions, and Super Chat.

YouTube says that its creator ecosystem has seen good growth in India. By December 2023, more than 1,10,000 channels will have crossed 100,000 subscribers.

Ravi Iyer, vice president, Flipkart Group, highlighted the program's potential to enhance user experience through video-based product discovery, especially in tier 2 and 3 cities. The partnership leverages Flipkart and Myntra's existing success with video commerce initiatives such as Myntra Minis and Influencer Programme. Creators can join the program through a registration process in YouTube Studio. YouTube plans to expand the program with additional retail partners in the future as it continues to develop its shopping capabilities.