Nykaa CEO's blunt answer to the question of instant commerce solution, know what Falguni Nair said

Mumbai : Falguni Nair, Founder and CEO of e-commerce company Nykaa, has given a clear statement about the instant commerce solution. In which he has said that Instant Commerce Solution is a separate category, which is suitable for grocery shopping and delivery of daily needs items. He has also said that this is not a sector in which beauty and fashion brand Nykaa should enter.

Nair said Nykaa is continuously focusing on improving delivery times, getting closer to customers and building a wider network. He said that Indian consumers are looking for better quality and more from offerings in every category.

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Hard work to bring international brand

In an interview to PTI on the occasion of 'Nykaland', she said that the event will showcase brands, new styles, new products and master classes with international level makeup artists. This is the second season of the event and it is expected to attract more visitors, viewers and brand participation. She said, “We have said that Indian consumers should have access to the best products in makeup and fashion and we work hard to bring many international brands to the country.”

the hero should not descend

She said that beauty is a very inclusive world, and from international brands to our local brands, everything that is offered in the field of beauty and fashion is there. Responding to a question about instant commerce services, he said that these are appealing to Indian consumers but this is not where Nykaa should land.

retail store business

Nair believes that instant commerce is catering to a very different category. Nykaa has 35 million customers on its platform and operates through 200 stores. Nair said Nykaa's physical retail store business is less than 10 per cent of its total business.

(with agency input)