Adar Poonawalla’s Serene Productions recently acquired a 50% stake in Karan Johar’s Dharma Productions and Dharmatic Entertainment, sparking a strong reaction from internet users. This strategic partnership aims to create compelling content for a global audience, with Johar continuing as Executive Chairman to steer the company’s creative vision.
Published Date – 27 October 2024, 08:00 PM
Mumbai: Bollywood multi-hyphenate Karan Johar, who recently sold off 50% of his stakes of his production company Dharma Productions, has shared a cryptic message.
On Sunday, KJo took to the Stories section of his Instagram, and shared a note. He wrote, “Competition happens at the bottom. The people at the top are collaborating”.
Earlier, Adar Poonawalla’s Serene Productions took over a 50% stake in Karan Johar’s Dharma Productions and Dharmatic Entertainment. The association met with a strong reaction from the Internet users. The strategic move aims to craft compelling content for a global audience. The filmmaker will serve as the Executive Chairman, driving the company’s creative vision forward.
Dharma Productions has been struggling of late as majority of its films have underperformed at the box-office. The rising overheads seems to have pushed KJo to sell the 50% of stakes of the company which his father Yash Johar founded.
Prior to this, Karan engaged in a public spat with actress-director Divya Khossla, a day after the release of ‘Jigra’ when Divya took to the Stories section of her Instagram, and shared a picture of an empty theatre running the show of ‘Jigra’.
She had shared how theatres are witnessing practically zero footfalls for ‘Jigra’. She wrote in the picture, “Went to Citi Mall PVR for ‘Jigra’ show. Theatre was totally empty … all theaters going empty everywhere. #Aliabhatt me sach mein Bahut #Jigra hai, khud hi tickets karide aur fake collections announce kar diye. Wonder why paid media is silent #weshdnotfooltheaudience #truthoverlies #HappyDussehra”.
However, Divya seemed in no mood to buy the collections as she felt that the collections of the film are fabricated at the behest of the production house behind ‘Jigra’ which is considered one of the premier film studios in Hindi cinema.
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