New Delhi : South Korean electronics company Samsung has taken the lead in the Indian smartphone market. The total market share of this company is 22.8 percent. Samsung company has been at the forefront with this progress. In the third quarter of 2024, this company has overtaken iPhone manufacturing company Apple. Counterpoint Research has released a report regarding this.
Apple stood second behind Samsung in the Indian smartphone market in terms of value during the July-September quarter. Prachir Singh, senior research analyst at Counterpoint, said the market is rapidly moving towards price appreciation, driven by premiumization trends, which in turn is supported by aggressive EMI offers and trade-ins.
Ahead in terms of price
Samsung currently leads the market in terms of price with 23 percent share. The brand is prioritizing its flagship Galaxy S series and growing its value-driven portfolio.
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Galaxy AI features in premium models
Singh said Samsung is also integrating Galaxy AI features into its mid-range series and affordable premium models in the A series, encouraging consumers to upgrade to the higher price segment. According to the report, Samsung's share in terms of price increased to 22.8 percent in the September 2024 quarter from 21.8 percent a year ago, while Apple's share declined marginally to 21.6 percent from 21.8 percent.
Performance of smartphone companies
Counterpoint said Apple has expanded aggressively into smaller cities. Chinese smartphone manufacturer Vivo has been the leading company in the Indian smartphone market in terms of quantity with 19.4 percent share, while it stood third in terms of price with 15.5 percent share. Similarly, Samsung, which led in terms of price, stood third in terms of quantity with 15.8 percent share. Xiaomi is in second place with 16.7 percent share. The volume share of Oppo and Realme declined on year-on-year basis to 13.4 and 11.3 percent respectively.
(with agency input)
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