Obnews Digital Desk. Apple Inc. has agreed to buy software maker Pixelmator, adding a popular high-end photo-editing app to its lineup. Pixelmator announced the acquisition on its blog on Friday, saying its Lithuania-based team will join Apple. The 17-year-old company – founded by brothers Saulius Deliday and Adas Deliday – makes apps for Mac, iPad and iPhone.
company relations
The two companies already have close ties: Apple has frequently promoted Pixelmator software in its marketing – including at an iPad event last month – and the apps use a similar interface to the iPhone maker's own applications. “We’ve been inspired by Apple since day one,” Pixelmator said in a blog post. “Now, we will have the ability to reach an even broader audience.”
The business's main app, Pixelmator Pro, includes advanced editing tools designed by Adobe Inc. Reminiscent of features within Photoshop, Illustrator and other programs like layers and vectors. The software also uses a range of Apple-specific technologies, including iCloud, Shortcuts, and the iPad's Pencil. Apple, based in Cupertino, California, confirmed the transaction on Friday. Terms were not disclosed.
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What will be the price?
Pixelmator Pro on Mac costs $50, while the standard version for iPad and iPhone costs $10. The company also offers a Photomator editing app on Apple devices. The company said there will be no significant immediate changes to the programs, but it will announce further updates at a later date. Apple hasn't announced many acquisitions recently, although it did buy DarwinAI earlier this year to help with manufacturing, Bloomberg News reported. The company's largest purchase to date was its $3 billion acquisition of Beats in 2014.
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