Flipkart and National Rural Livelihood Mission collaborate to empower Haryana’s rural women entrepreneurs

Udaipur: Flipkart, India’s homegrown ecommerce marketplace, collaborated with National Rural Livelihood Mission(NRLM) for an orientation workshop aimed at empowering rural women entrepreneurs through e-commerce. The event oriented towards economic empowerment through e-commerce was graced by Krishan Pal Gurjar, Hon’ble Minister of State, Ministry of Power, Mr. Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group and other dignitaries.

With a focus on digital empowerment, the workshop provided over 70 attendees—including women entrepreneurs, micro-enterprises, and self-help groups (SHGs)—with insights into product listing, efficient logistics, and strategic business growth. Through interactive sessions, participants gained a hands-on understanding of e-commerce essentials to scale their reach and enhance business.

In line with Flipkart’s commitment to fostering economic independence in underserved regions, this partnership marks a crucial step in enabling rural women to gain visibility and opportunities through digital commerce. Flipkart aims to empower women entrepreneurs to reach broader markets and achieve economic growth by providing them with the tools and knowledge essential for thriving in a digital marketplace.

Speaking about the workshop, Mr. Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “This partnership with the National Rural Livelihood Mission symbolizes Flipkart’s commitment to expanding digital inclusivity across India. We aim to create greater economic opportunities for women in rural Haryana, fostering a new generation of entrepreneurs who can leverage technology to enhance their livelihoods. The premise of the Samarth program is to bridge the gap for underserved communities, empowering them to build sustainable livelihoods by leveraging e-commerce. By guiding and supporting these communities, Flipkart is working to integrate rural enterprises into India’s broader economic growth story.”