Mumbai : Skoda Auto, one of the premium vehicle manufacturing companies in India's automobile sector, on Wednesday launched its first compact SUV car 'Kylak' to increase its reach and create identity in the Indian market. The starting price of this car is said to be Rs 7.89 lakh.
Klaus Gelmer, Chairman and Chief Executive Officer, Skoda Auto, launched 'Kylak' at an event here. Skoda Auto India chief Piyush Arora was also present on the occasion. Skoda has introduced its new model with 25 safety features including 6 airbags and features like sunroof and ventilated seats. Apart from this, the company is also claiming to cover a distance of 20.32 kilometers in one liter of petrol.
Booking will start from this day
Considering the strong competition in the compact SUV segment in the Indian market, the company has fixed its starting price at Rs 7.89 lakh. However, this initial price will be only for a limited number of vehicles. Potential buyers will be able to book it from December 2 and its supply to customers will start from January 27 next year.
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trying to attract customers
On this occasion, Zelmer said that through 'Kylak', Skoda wants to capture the huge market of India which is not yet within its reach. Gelmer has said that the company is now moving into the Indian market under a new strategy. We are trying to attract new types of customers. We hope that on this basis we will achieve the target of 1 lakh annual sales by the year 2026.
limited business
The SUV segment is growing very fast in the Indian market and since Skoda did not have any vehicle in the compact SUV segment till now, it had to do business only in a limited area, but through 'Kylak' it is now filling this gap. Hoping to make up for it. However, the challenge before 'Kylak' is to give tough competition to Maruti Suzuki's Brezza, Hyundai's Venue, Tata Motors' Nexon and Kia's Sonet models.
These vehicles are present in the SUV segment
Petra Janneba, brand director, Skoda India, said the company plans to increase its network from 260 to 350 by next year to expand its presence across the country. Skoda has the highest safety rated SUV model in the Indian market in the form of Kushaq. Apart from this, the company has vehicles like Slavia and Superb in the sedan segment and Kodiak in the SUV segment.
(with agency input)
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