India’s Royal Enfield goes all out at Milan- The Week
Known for its rough-and-tough motorcycles that last generations in India, motorcycle maker Royal Enfield (RE) went all out with their impressive reveals at the 2024 edition of the prestigious two-wheeler auto conference, EICMA. The “built like a gun” bike maker introduces two major IC engine motorcycles—the bobber, Classic 650 and the scrambler, Bear 650—along with the launch of their electric line, Flying Flea.
Both Classic 650 and Bear 650 are motorcycles derived from Royal Enfield’s much coveted 650cc parallel twin-engine platform. The Classic 650 adds to its cousins, Super Meteor 650 and Shotgun 650, expanding the modern-retro lineup of the brand.
It also gets a semi-digital instrument cluster, armed with Tripper navigation, very much like the latest iteration of the Classic 350. It is expected to be priced around the same range as the Bear 650, once more details become evident.
The Bear 650 is a scrambler upgrade to the Interceptor 650 it is based on and will cost you about Rs 3.39 lakh to Rs 3.59 lakh, ex-showroom. It also gets a TFT display with an in-built navigation system that was first introduced in the new Himalayan.
Back in 2018 in Milan, Royal Enfield showcased the 650 twins—the Continental GT 650 Twin and Interceptor INT 650 Twin, which also grabbed headlines. But, lacklustre demand coupled with the impact of the pandemic on the automotive sector made the motorcycle brand lose a bit of steam.
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However, the 650cc engine has gone through quite some upgrades and refinement as of now, and it demands a rather niche and loyal following in India.
The company now flaunts a roster of five 650cc bikes. It now remains to be seen if Royal Enfield can indeed capitalise on this brand synergy among the masses and bring in more customers to the fold with the new 650cc offerings.
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