Leaders of Pharmacity receive the Home Brand of the Year award. Photo courtesy of Pharmacity |
As the only pharmacy chain in Vietnam with its own brand, Pharmacity’s growth has been driven by a strategy centered on innovation, quality, and affordability. Over the past two years, the company has introduced more than 60 new products, meeting strict quality standards and contributing to a 20% increase in net revenue. Pharmacity has also welcomed 3.5 million new customers during this period, with a retention rate of 35%.
One of the standout products in its portfolio is the Herbal Cough Lozenge, which set a new standard for performance and convenience. “Following the launch of its second variant in 2023, the product achieved a 98% repurchase rate, expanding market share by over 50%,” said Emma Forbes, Brand Director of Pharmacity.
Pharmacity brands offer products priced at least 10% lower than comparable national brands, making healthcare and wellness accessible to budget-conscious Vietnamese families. These efforts have positioned Pharmacity as a trusted provider of high-quality, affordable healthcare solutions.
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During the last two years, Pharmacity has introduced over 60 new products that meet stringent quality standards, resulting in a remarkable 20% increase in net revenue. Photo courtesy of Pharmacity |
To further support its customers, over 3,500 pharmacists have undergone specialized training to recommend Pharmacity-branded products, enhancing the brand’s role as a reliable partner in family health.
In 2023, Pharmacity revitalized its daily consumables category with fresh packaging designs for items such as tissues, wet wipes, and bottled water. A targeted marketing campaign focusing on both pharmacists and customers drove a 154% increase in net revenue and tripled sales contributions to this category. Seasonal packaging initiatives alone attracted over 500,000 new customers.
Pharmacity plans to build on this success by introducing more products that cater to evolving customer needs and engaging new audiences with creative campaigns.
“This award not only celebrates our achievements but also underscores our commitment to innovation, quality, and exceptional customer experience in the pharmacy sector,” said Deepanshu Madan, CEO of Pharmacity.Organized by Retail Asia, the FMCG Asia Awards recognize exceptional products, initiatives, and projects in Asia’s fast-moving consumer goods sector. Pharmacity’s recognition highlights its significant contributions to healthcare innovation and customer satisfaction in Vietnam.
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