TECH: YouTube is cracking down on artificial intelligence-generated duplicates of creators and celebrities to ensure authenticity of sources. The Google-owned video platform has announced a partnership with the Creative Artists Agency (CAA) to help creators and verified contributors, including celebrities, submit takedown requests for content that is an AI-generated copy of their Uses up. The related tools will become available as part of a trial for celebrity and athlete accounts early next year, while creators in other categories will get the tools later.
The latest move is an expansion of YouTube's plan to give celebrities and creators tools to help them manage AI-generated depictions of themselves and their voices. With the upcoming tool, those same accounts will be able to flag content using their AI copy, including videos featuring their faces, “at scale.” “CAA's clients' direct experience with digital replicas in the evolving landscape of AI will be critical in shaping a tool that empowers and protects creators and the broader YouTube community responsibly,” YouTube said.
YouTube said in a blog spot, “By collaborating with CAA, we'll draw from insights from some of the most influential people in the world — some of whom have been significantly impacted by the latest waves of AI innovation — to help us improve our product for creators and artists. to refine it before releasing it to the wider group.” “CAA's clients' direct experience with digital replicas in the evolving landscape of AI will be critical in shaping a tool that responsibly empowers and protects creators and the broader YouTube community.” YouTube has argued that “the emergence of AI” has led to growing concerns from artists and creators who “need to have greater control over how their likeness is represented.” CAA's CAAvault, a repository of an artist's face, voice and body, will help artists on YouTube identify video content and provide tools to remove videos for any unauthorized representation.
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