Tech billionaire Elon Musk has significantly increased the prices of the Premium+ subscription service for his social media platform This increase will be applicable to both new and existing users in India and global markets, effective from December 21, 2024. Existing customers will be charged the revised rates from their next billing cycle.
X Premium+ plan price update in India
Indian users of X Premium+ will now pay Rs 1,750 per month, up from Rs 1,300. The annual subscription cost has increased from Rs 13,600 to Rs 18,300, an increase of about 35 percent. Meanwhile, the basic tier subscription remains unchanged at Rs 243 per month, while the premium tier continues at Rs 650 per month.
In the US, the price of a monthly X Premium+ subscription has increased from $16 to $22, while the annual cost has increased from $168 to $229. According to the company, Premium+ now offers a completely ad-free experience for an uninterrupted browsing journey.
Why did Elon Musk raise the prices of X Premium+ subscription?
The Elon Musk-led platform cited three primary reasons for the price increase:
– Ad-free browsing experience.
– Support for content creators.
– Introduction of new features.
Adding further, Musk has made several changes to reduce reliance on advertisers, including eliminating the old verification system and introducing blue badges exclusively for paying customers.
This strategic pricing change is in line with Musk's broader efforts to transform X into a user-centric platform while supporting creators and providing a better user experience.
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