Chrysler first unveiled the Airflow Concept at CES 2022, showcasing a mid-sized electric SUV that appeared nearly production-ready. Based on the upcoming STLA Large platform, the Airflow was poised to redefine Chrysler’s future in the electric vehicle (EV) market. With sleek, contemporary styling and a premium interior, the concept promised to combine cutting-edge technology with everyday practicality. Later, in April 2022, Chrysler introduced the Airflow Graphite Concept, a refreshed version that further highlighted the brand’s design prowess.
However, despite initial excitement, recent developments have cast uncertainty over the Airflow’s production timeline and the broader direction of Chrysler’s EV strategy.
A Handsome Design with Production-Ready Potential
Unlike some overly futuristic concept cars, the Airflow struck a balance between innovation and realism. Its design was polished and sophisticated, both inside and out, signaling Chrysler’s intent to compete seriously in the EV market.
The Airflow’s aesthetic stood out as a modern interpretation of Chrysler’s design language, appealing to those looking for a high-tech yet approachable electric SUV.
The concept was to leverage Stellantis’ advanced STLA Large platform, which is also set to underpin other notable models, such as the Dodge Charger Daytona. Hopefully, the airflow would be a cornerstone of Chrysler’s electrification strategy.
Back to the Drawing Board
However, by mid-2023, Chrysler appeared to take a different approach. Ralph Gilles, Stellantis’ Chief Design Officer, revealed in an interview with MotorTrend that Chrysler CEO Chris Feuell wanted a complete reimagining of the Airflow’s design.
“She wanted a statement that had literally zero to do with anything that you have seen today, even the Airflow concept car. It is evolving in a new direction,” Gilles stated.
This announcement suggested that Chrysler was pivoting away from the Airflow’s original concept in favor of a bolder, more revolutionary design—one that could redefine its identity in the EV era.
Project Suspended: Supplier Email Confirms Delays
A recent email sent to suppliers has added to the uncertainty surrounding the Airflow project. According to the message, the C6X (CA) program—Chrysler’s internal codename for the Airflow—has been suspended indefinitely.
The email read:
“Dear Supplier,
The C6X (CA) program has been put on hold until further notice. Therefore, any spending associated with this program should be suspended immediately.”
While suspension does not equate to cancellation, it raises concerns about Chrysler’s ability to deliver on its electrification promises.
The vehicle was initially slated for production alongside the Chrysler Pacifica and Dodge Charger Daytona at Stellantis’ Windsor Assembly Plant in Ontario, Canada. With development now paused, the timeline for Chrysler’s first mid-sized electric SUV remains uncertain.
Implications for Chrysler’s Future
For fans of the Chrysler brand, the suspension of the Airflow project is a disappointing setback. Chrysler has struggled to refresh its product lineup in recent years, and the Airflow was seen as a beacon of hope for its revival.
The decision to pause the Airflow could be tied to Stellantis’ broader strategic priorities. It’s possible that Chrysler is reallocating resources toward a more innovative EV design, as hinted by Gilles, or addressing other logistical challenges within the STLA Large platform.
Conclusion: What’s Next for Chrysler?
While the suspension of the Airflow project is discouraging, it does not mark the end of Chrysler’s EV ambitions.
The brand is expected to play a crucial role in Stellantis’ broader electrification strategy, with plans for an all-electric lineup by 2028.
The Airflow’s suspension may pave the way for a more groundbreaking concept that aligns with Chrysler’s vision for the future. For now, fans will have to wait and see what direction the automaker takes as it seeks to reclaim its position as a leader in the automotive world.
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