The iPhone maker on Friday launched the Apple Store app in India, allowing customers to shop directly from the company while also getting personalized suggestions to improve their experience.
The app will help Indians shop for Apple's innovative lineup of products and services. Customers across the country can download the app on the App Store.
The company's first two stores in India opened in Delhi and Mumbai in April 2023, and future Apple stores are planned to open in Bengaluru, Pune, Delhi-NCR, and Mumbai.
Karen Rasmussen, Apple's head of retail online, said, “At Apple, our customers are at the center of everything we do, and we're thrilled to introduce the Apple Store app to reach even more users in India, expanding our connections Will be deep.”
“With the Apple Store app, customers will be able to discover a new and intuitive way to shop all of our great products, get personalized support, and experience the best of Apple,” Rasmussen said. According to Counterpoint Research, Apple has entered the top 5 smartphone companies in India for the first time, capturing nearly 10 percent market share by volume in the October-December quarter (Q4) of 2024. According to estimates, the company's domestic production has increased by about 46 percent compared to a year ago. The Cupertino (California)-based tech giant manufactured/assembled iPhones worth $14 billion in India in the last financial year (FY24), of which iPhones worth over $10 billion were exported.
The Apple Store app will have multiple tabs that will help customers shop for and move forward with Apple products. “The products will provide a single location to easily find Apple’s latest products, accessories and services, while learning about key retail programs like Apple Trade In and financing options,” it explained. The 'For You' tab provides customers with a seamless shopping experience by providing the most timely and relevant information and recommendations, while highlighting and organizing saved or favorite items for quick access. The 'Go Further' tab can connect them with knowledgeable Apple experts for online personal setup sessions.
Buyers can customize their Mac with a more powerful chip, more memory, or more storage, as well as customize their AirPods, iPad, Apple Pencil Pro, Apple Pencil (2nd generation) and Air Tag in one of eight languages with emoji, Free Engraved With Any Combination Of Name, Initials And Numbers.
According to Apple, “Soon, they will also be able to schedule a fun digital gift message, providing even more personalization options.”
Comments are closed.