Someone made portable beds and someone installed charging stations, know how companies became helpful in Mahakumbh: brand promotion at mahakumbh

Brand Promotion at Mahakumbh : Mahakumbh to be held in Prayagraj from 13 January 2025 to 26 February 2025 remains the biggest center of faith for the devotees at this time. There is a possibility of 40 crore passengers coming in this grand event of about 45 days. In such a situation, the eyes of big companies Mahakumbh Are on. This is a big market for them, where they see immense possibilities for promotion. This is why these companies Mahakumbh Doing activities for. In which companies related to fast-moving consumer goods are at the forefront. Uttar Pradesh Industrial Development Minister Nand Gopal Gupta Nandi estimates that Mahakumbh 2025 will generate revenue of more than Rs 2 lakh crore.

Rs 3600 crore will be spent on branding

Mahakumbh Big companies are considering it as a big opportunity. This is the reason why companies like PepsiCo, ITC, Coca Cola, Dabur, Dettol, Reliance are doing many activities here. From advertisements to distribution, from free camps to samples, these companies can spend around Rs 3600 crore.

Reliance Industries built 'rest places'

Reliance Consumer Products Ltd, the FMCG arm of Reliance Industries, has set up 'rest sites' for pilgrims visiting the Maha Kumbh. There are arrangements for rest and refreshments etc. for the passengers. Along with this, signage and direction boards have been installed by the company in Mahakumbh, on which the company's branding is also there.

Dettol started the campaign

Iconic hygiene brand Dettol has launched a special campaign for Mahakumbh. Under which about 15,000 sanitation workers were given training in Kumbh. Besides, soaps are being provided to them. The company has also deployed cleanliness volunteers in all the 25 zones of the Maha Kumbh.

Coca Cola's 'Clean Ground' campaign

Coca Cola, one of the country's reputed companies, has started the campaign 'Clean Ground' for Mahakumbh. Under this, 21,500 jackets made by recycling have been distributed to sanitation workers, waste management workers and sailors. Also, 1000 women changing rooms have been installed at various ghats. These are also made entirely of recycled plastic.

PepsiCo installed charging stations

PepsiCo company is promoting its brands Mountain Dew and Sting in the Mahakumbh Mela. The company has installed electric navigation at many places. Also, 30 feet high Mountain Dew and Sting bottles have been installed at various places. More than 500 charging points have been installed in it.

Eveready gave siren torches

Eveready Industries is providing 5,000 siren torches and Ultima batteries with powerful security alarms to help the police personnel deployed at Maha Kumbh. These torches not only illuminate the way, but also help ensure a safe environment for millions of people. Along with this, the company has also installed 250 watt flood lights, 150 watt street lights and 13 thousand LED lights in the vast grounds.

Amazon made portable beds

Leading e-commerce company Amazon India has made portable beds for the travelers coming to Mahakumbh. The special thing is that these beds are made of cardboard. These eco-friendly beds are being given to the people free of cost. Passengers can use these anywhere as per their convenience.

Dabur built baby care rooms

'Dabur' is providing free samples of Hajmola to consumers in collaboration with dhabas and restaurants in the city and highways. Also, the company has set up changing rooms for women devotees at the ghats. The company has also set up baby care rooms, where baby care and hair care products are also available.

ITC becomes partner in Havan-Bhajan

ITC is promoting its products Mangaldeep, Bingo Tedh-Medhe in the Maha Kumbh Mela. Havan, rituals and bhajans etc. are being hosted by Mangaldeep. Booths have been set up by Bingo, where passengers can enjoy the fusion of Uttar Pradesh. Along with this, many other activities are also being organized at these booths.