The current online ordering app will be transitioned to a new app named Jiffy for smoother operations in the quick commerce segment
The company retails in various sectors, including FMCG, fashion, food, staples, general merchandise, personal care, home essentials
It is also planning to expand the quick commerce initiative to Uttar Pradesh, after piloting in Kolkata
Spencer’s Retail, the retail arm of the RP Sanjiv Goenka group, has reportedly forayed into the quick commerce segment with the roll out of a new app Jiffy.
As per PTI, the current online ordering app will be transitioned to a new app named Jiffy for smoother operations in the quick commerce segment.
The report further said that the quick commerce will be piloted in Kolkata, with the company seeking to deliver items in 20-30 minutes while leveraging its existing network.
“Our 89 stores, including 47 in Bengal, will cater to the quick commerce segment without any additional capital expenditure. A third-party delivery system will manage logistics, and we will evaluate the need for dark stores if demand warrants,” Spencer’s retail chairman Shashwat Goenka was quoted as saying in the report.
Inc42 has reached out to Goenka and the company for comments on the development. The story will be updated based on the response.
The company retails in various sectors, including FMCG, fashion, food, staples, general merchandise, personal care, home essentials, electrical and electronics items for consumers.
It is also planning to expand the quick commerce initiative to Uttar Pradesh, aligning with its strategy to focus on core markets after exiting the South and the NCR regions. It has closed over 40 stores in these markets, the report added.
This development comes at a time when many Indian corporates and ecommerce companies are foraying into the quick commerce space.
For instance, earlier this month ecommerce giant Amazon began testing its quick commerce delivery service ‘Tez’ with its employees in select pincodes of Bengaluru.
Quick commerce is a rapidly growing sector within the consumer market. Initially focussed on delivering daily essentials to doorsteps, it is now evolving to influence consumer behaviour by offering a wide range of products, beyond just groceries, with extremely short delivery times.
Notably, the three giants namely, Blinkit, Zepto and Swiggy Instamart together reported over $1 Bn in revenue in FY24 while a report estimates that the quick commerce industry in India has seen a sales surge of 280% in the last two years.
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