Customers have long greeted this SUV! Suddenly, sales plummeted by 79 percent, leaving the company in tension

• Tata Curve sales down
• Big drop in car sales in November
• Sales are down 79 percent

There are many great auto companies in the Indian auto market. One such auto company is Tata Motors. Tata has offered the best cars in various segments as per the demand of the customers. Recently the company has offered Tata Sierra in the SUV segment. However, in order to attract the attention of customers to one SUV, they have neglected the other SUV.

Tata Curvv It was quite a buzz even before its launch, but now it is facing tough sales phase. Figures for November 2025 show a sharp drop in demand for this SUV-coupe style car. Year-on-year sales of this SUV have declined by 79%. Let’s take a look at the sales report of this SUV.

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79% drop in sales

Last year in November 2024, the Tata Curve set a huge record by selling 5,101 units. However, sales in November 2025 came to just 1,094 units. This represents a huge drop of 79 percent, which is a big concern for any popular car.

How did the sales of Tata Curve fall so much?

According to ground reports and market trends, let’s find out the possible reasons for Curvv’s decline in sales.

Increasing competition

Tata Curvv now has numerous options in its segment. This segment includes SUVs like the new Hyundai Creta, Tata Nexon, Kia Seltos, Maruti Grand Vitara and Toyota Hyrider.

Features and Price

Some customers consider the Curvv to be a bit overpriced for its features and utility.

Stylish but niche market

The Curvv’s coupe-SUV design may not appeal to every customer. A large audience still prefers the traditional SUV design.

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Punch and Nexon ate the market

Tata’s two best-selling SUVs, the Nexon and the Punch, have attracted more consumer attention. Due to their huge success, sales of the Curve have decreased.

How much does it cost?

Tata Curvv prices start at Rs 9.65 lakh and go up to Rs 18.85 lakh (ex-showroom) for the top-of-the-line model (Accomplished Plus Dark Diesel DCA).