A report by Internet and Mobile Association of India (IAMAI) and Kantar states that online education is the least popular activity among internet users in India, that is, the use of internet for online education is declining significantly. According to the data of the report, only 3 percent of internet users in the country are using online learning platforms. In contrast, people are spending both their internet and time on OTT videos and music, online communication and social media.
The use of OTT video and music content, online communication (such as chat, email and calls), and social media is highest in urban and rural India. According to the report, online learning includes access to educational resources, attendance at school or college classes and skill development programs through online platforms or apps. Although the number of Internet users has increased, the gap in online education continues to widen.
use of internet for communication: 75 percent of users use the Internet for communication purposes such as chatting, emailing or calling.
Social Media: 74 percent users are active on platforms like Facebook, Instagram and WhatsApp.
Online Gaming: 54 percent of users are interested in online gaming.
OTT Content: Audio and video content such as videos, music and podcasts are the most consumed. Users stream on platforms like YouTube, Hotstar, Amazon Prime Video and Gaana.
• Expansion of internet usage
According to a new report, India will have 900 million users by the end of 2025, with the major contribution coming from rural areas. Currently, rural areas account for 55 percent of the total internet users in the country. The growth rate of internet usage in rural areas is twice that of urban areas.
• State wise internet usage
Highest internet usage: Kerala (72 percent), Goa (71 percent) and Maharashtra (70 percent).
Lowest internet usage: Bihar (43 percent), Uttar Pradesh (46 percent) and Jharkhand (50 percent).
• Average internet usage time
Indian internet users spend an average of 90 minutes online per day, with urban users spending slightly more time online than rural users. This report also emphasizes that there is a need to adopt more online education to bridge the educational gap in the digital age.
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