India’s first salaried-centric credit card launch, an initiative of Salarysay and City Union Bank
- Level Up Credit Card is the country’s first credit card
- Monthly essential bills and shop purchases
- Real-life patterns of working professionals
Mumbai: Salarysay, India’s leading salary-driven financial wellbeing platform, today announced it has partnered with City Union Bank to launch the Level Up Credit Card. Level Up Credit Card is the country’s first credit card specially designed for salaried people with UPI on technology Supported by Rupay Credit Card. In line with Reserve Bank of India’s vision of promoting a cashless economy, the card is designed to reward the real-life spending patterns of working professionals through daily UPI payments, online transactions, monthly essential bills and in-store purchases.
Mohit Gorisaria, co-founder, Salarysay, said, “Salarysay exists to financially empower the salaried class in India and uplift their standard of living. The Level Up Credit Card brings justification to credit by giving salaried employees the benefits they deserve. Credit card on UPI, with luxury benefits like real-life rewards, lounge access and low forex mark-up, and predictable financial flexibility, this product We are delighted to partner with City Union Bank to enable the adoption of responsible and digital-first credit across the country, making money management easier for working professionals and enhancing their quality of life.”
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City Union Bank Executive Director Vijay Anand R. said, “With credit cards on UPI we are enabling a modern, secure and consumer-centric model of credit access. The salaried class is the mainstay of India’s consumption economy and this partnership with Salarysay is in line with our commitment to expand digital inclusion while encouraging disciplined use of credit. We are delighted to support this unique offering. We plan to create more such products with Salarysay.”
India’s first ‘Salary Day Bonus’ feature has been introduced in Level Up Credit Card. In which rewards up to 37.5% are offered on the day the salary is received. This will enable salaried employees to get maximum return on essential expenses incurred in keeping with their pay cycle. While traditional credit cards offer rewards on selective usage, this offering seamlessly integrates credit with the UPI ecosystem and maintains disciplined credit access through employer-linked salary checks. Customers can avail this credit card as well as many other specially designed products through the Salarysay app.
The partnership leverages Salarysay’s payroll-based financial infrastructure and City Union Bank’s established trust and regulatory framework. Users get direct access to revolving credit lines in daily UPI transactions, eliminating the need for a separate loan application and ensuring responsible credit utilization in a systematic way related to salary. This partnership strengthens India’s digital payments ecosystem by extending credit card facilities on UPI to the working business segment. Through Rupay integration and NPCI’s Credit on UPI framework, the card offers transparent and secure credit access and supports the country’s ongoing transition towards a cashless economy.
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