The partnership on Dec. 12 resulted in “The Legacy Collection: 30 Years of Yaly Couture,” a couture collection comprising 100 designs, including 70 womenswear and 30 menswear pieces. The collection was presented as part of an anniversary event highlighting the brand’s three decades of operation in Hoi An.
Yaly Couture’s leaders with the models at the brand’s 30th anniversary fashion show. Photo courtesy Yaly Couture |
Founded in the ancient town, Yaly Couture has focused on bespoke tailoring and artisanal techniques associated with the region. According to the brand, its work over the years has emphasized hand tailoring, embroidery, and beadwork carried out by local artisans. The anniversary collection reflects these techniques while incorporating contemporary design elements.
A representative of Yaly Couture said the collection combines classical tailoring with modern design approaches, aiming to reflect both continuity and change in the brand’s creative direction.
Hoi An has developed into a well-known destination for cultural tourism, crafts, and fashion-related activities. Yaly Couture has been part of this landscape since its establishment, maintaining its operations in the town while expanding its design collaborations and collections.
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Yaly Couture’s founder Trinh Diem Quynh (L) with South African designer Casper Bosman (R). Photo courtesy of Yaly Couture |
According to the brand, “The Legacy Collection: 30 Years of Yaly Couture” is structured into five thematic segments, each representing a different creative focus:
– Dawn, Awakening: Soft silhouettes and light color palettes.
– Fire Within, Intensity: Strong structures and bold colors.
– Rooted, Earth & Heritage: Textures and motifs referencing tradition and identity.
– Twilight, Edge & Mystery: Designs emphasizing contrast and refined detail.
– Celestial, Celebration: Pieces highlighting couture techniques and decorative elements.
The runway show took place at Yaly Couture’s flagship heritage venue in Hoi An and was attended by representatives from international media, fashion industry professionals, and invited guests. The event was designed as an immersive presentation combining fashion and cultural elements.
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“The Legacy Collection: 30 Years of Yaly Couture” balancing traditional craftsmanship with contemporary design. Photo courtesy of Yaly Couture |
Casper Bosman said the collaboration focused on balancing traditional craftsmanship with contemporary design, reflecting shared interests in cultural expression and storytelling. In addition to the runway show, the anniversary program included press previews, private viewings for clients, and a retrospective exhibition documenting Yaly Couture’s development over the past 30 years.
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