Lots of money poured in from reels, how much did India’s social media influencers earn in 2025?

Years ago, when a company wanted to sell its goods, they used to hire a celebrity and get him to promote it. But this trend has changed in the era of social media. Now companies do not depend only on celebrities for publicity. Now bets are also being placed on social media influencers. Companies get publicity from those who have good followers on social media. For this, companies also pay a lot of money to these influencers.

Social media influencers are earning well in India too. Now recently a report has come in which it has been estimated that Indian influencers have earned more than Rs 10 thousand crores in 2025.

Till now it was believed that social media influencers earn Rs 3 to 4 thousand crores from advertising. But in the new report an estimate of Rs 10 thousand crores has been made.

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How are influencers earning??

This estimate of income of social media influencers is given by influencer marketing company. Smart Smart Has imposed. Smart Smart It is estimated that more than Rs 10 thousand crores are being spent annually in influencer marketing in India.

Smart Smart believe that only 25% Brands deal with influencers through agencies or third-party platforms. remaining 75% Brands deal directly with influencers.

The analysis also points out that India’s growing direct-to-consumer (D2C) The ecosystem is changing the way we spend. According to reports, more than 100 D2C brand annual 20 They spend over Rs. 1 crore through their internal creator teams, allowing them to completely abandon agency-based processes.

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Big role of small influencers

This report shows the creator economy on a larger scale. This also shows that micro and nano creators have become a major source of digital commerce. That means, now brands are betting on even small influencers. This means that small creators are influencing people towards a brand through reels and videos on Instagram and YouTube.

Smart Smart Kalyan Kumar, CEO and co-founder, said, ‘AI, Influencer marketing has changed in the era of automation and precise targeting. What we’re seeing right now is not just growth, but a structural change in how commerce, content and consumer intent come together. Young brands are snatching market share in the consumer category within months of launch and there is a ton of e-commerce data that shows the data science power of influencer and content marketing.‘

Smart Smart Co-founder Vaibhav Gupta said That the data available till now regarding influencer marketing was limited and did not show the complete picture.