In today’s era, mobiles, laptops and other electronic devices have become an important part of our everyday life. All of them have one thing in common – the charger. You might have noticed why most chargers come in black or white colour. In very rare cases, chargers appear in some other color. Not only design, but many technical and practical reasons are hidden behind this.
According to tech experts, black and white colors are considered the safest and most reliable for chargers. Chargers are used for long periods of time and often get hot. Dust, grease and burning marks are not easily visible on black color, due to which the charger looks clean and new for a longer time. At the same time, white color helps in giving a premium and clean look to companies.
The manufacturing process is also a big reason for this. Chargers are usually made from fire-resistant plastic. The natural color of this plastic is black or white. If companies use other colors, they require additional dyes and coatings, which increases costs. Black and white colors prove to be the most economical option for mass production.
Apart from this, safety standards also play an important role in this. The charger is an electrical device, which has to undergo international safety certification. The chemicals used in some colors can react with heat, increasing the risk. The pigments used in black and white colors have been long tested and considered safe.
Branding and marketing also reinforce this trend. Many big tech companies have made a special color an identity for their chargers. For example, white chargers are associated with the premium segment, while black ones are considered sturdy and durable. The uniform color scheme also makes it easier to identify the brand.
Consumer behavior also influences companies’ decisions. Most people prefer neutral colors, which can easily match with every kind of environment and device. Black and white are the colors which fit with almost every mobile, laptop and power socket.
Although now some companies have started offering chargers in different colors, on a large scale black and white still dominates. Next time you see the charger, you will understand that its color is not just a coincidence but a conscious decision.
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