Taliram’s new record! On New Year’s Eve, ‘Ya’ state collected liquor worth 352 crores; The administration was also shocked to see the figure

• Bapre! Talirams in Telangana
• 727 crore worth of liquor in 48 hours of New Year
• Breaking all records!

Telangana Liquor Sales Record: New Year’s Eve celebrations in the state Alcohol sales All previous records were broken. Celebrations, parties and nightlife across the state on December 31 had a direct impact on the liquor shops, which were crowded till late at night. According to Excise Department data, In Telangana Liquor worth hundreds of crores of rupees was sold on New Year’s Eve, leading to a significant increase in government revenue.

5,102 crore revenue in December

The effect of the celebrations in Telangana was not limited to just one night. Liquor worth more than Rs 727 crore was sold in the state in just 48 hours on 30th and 31st December. According to the Excise Department, the total revenue from liquor for the entire month was a record Rs 5,102 crore, well above the normal monthly average and indicating a significant increase in liquor consumption towards the end of the year.

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Highest Liquor Sales in 2025

According to the excise department, this significant increase in revenue was due to the combined effect of festival demand, the state’s new liquor policy and local sarpanch elections. Liquor sales in December 2025 were ₹1,600 crore higher than the December average of previous years, representing a year-on-year growth of over 45 percent.

Cold hits beer, likes hard liquor

Officials noted a significant change in consumer behavior during this period. Despite the harsh winter at the end of December, people preferred strong liquor to beer. Strong liquors like whisky, brandy and rum dominated the market, pushing the total revenue to a new high.

Decline in beer sales

In contrast, beer sales declined by about 3.5 million cases during this period. This was due to the increase in the price of a 650 ml bottle from ₹150 to ₹180 and the cold December weather. The decline was seen in the state known as the beer capital of India. However, the introduction of multi-brand products under the new liquor policy definitely increased the value per purchase, which benefited the overall revenue.

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Apart from festivals, excise department sources cited sarpanch elections in rural Telangana as a major factor in liquor consumption. Record stock lifted from depots due to election activity. Districts like Warangal, Nalgonda and Mahbubnagar recorded above-average sales in the first three weeks of December in line with the local election campaign season.