Liquor sales broke all records, how many sales were made in which state?

Liquor Sale On New Year Evening: India has welcomed 2026 not just with fireworks but also with record-breaking liquor bottles. According to preliminary data, liquor sales across India during the New Year celebrations (December 25 to December 31) have shattered all previous year’s records. From the capital Delhi alone to Karnataka in the south, billions of rupees have been deposited in the coffers of excise departments.

‘heartfelt’ drank jam worth crores

As always, the country’s capital Delhi remained at the forefront in alcohol consumption. Here, liquor worth about ₹45 crore to ₹50 crore was sold in a single night on 31 December. More than 6 crore bottles were sold in Delhi in the entire month of December, which is about 15% more than last year.

Even in Uttar Pradesh ‘Chhaparfaad’ earnings

The new excise policy of Yogi government and the craze of parties in cities like Noida-Lucknow took the revenue to new heights. Liquor worth around ₹250 crore to ₹300 crore was sold during New Year celebrations in Uttar Pradesh. A huge crowd was seen at liquor shops in Noida and Ghaziabad, where sales worth lakhs were made from each shop.

Tech city Bengaluru remained the most ‘high’

Karnataka (especially Bengaluru) remained the center of alcohol consumption in South India. According to the Karnataka Excise Department, liquor worth more than ₹100 crore was sold in the state on December 31. In this, the demand for hard liquor (Whiskey, Rum) was 20% more than that of beer.

Looting in Telangana and Haryana

‘New Year Evening’ in Hyderabad, the capital of Telangana. But the liquor sales figure crossed ₹120 crore. At the same time, there was a record breaking crowd in the resorts and pubs of Gurugram, Haryana, due to which the state got a revenue of about ₹ 80-90 crore.

Comparison of states: at a glance (approximate data)

Main reasons for increase in liquor sales

1. Weekend Celebration: Sales increased due to the mid-week arrival of New Year with December 31 and the synchronicity of holidays.

2.Demand for Premium Brands: This year people spent more on premium and expensive brands (Single Malt, Premium Scotch) instead of cheap liquor.

3.Home Delivery and E-Coupon: Easy availability in some states also boosted the figures.

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source of data

The report is based on preliminary data from state excise departments, press releases and information provided by leading news agencies (such as PTI and ANI). Final and accurate figures after financial audit Excise Department Will be issued by.