Sara, the daughter of cricket legend Sachin Tendulkar, was appointed as the brand ambassador for the famous jewellery brand, Litestyle by PNG.
The two-year partnership aims to blend the PNG Jewellers heritage with the next-generation trends and tastes.
Sara expressed her excitement by stating, “Litestyle reflects a sense of ease and individuality that feels very natural to me. The jewellery is light, thoughtful and designed for everyday life which makes this partnership genuinely exciting.”
What makes Litestyle different from other brands is its focus on contemporary and sleek designs for everyday wear.
Chairman of PNG Jewellers, Saurabh Gadgil, said that while the experience of over two centuries is enough to earn the trust, now it’s time to make the jewellery relevant to younger people, especially Gen-Z.
Sara is also an entrepreneur who stepped into India’s health and wellness landscape with the launch of Pilates Academy X Sara Tendulkar in Andheri, Mumbai. This is the fourth franchise of the Dubai-based Pilates Academy.
The star kid recently stirred up a social media controversy after being recorded in a viral video with friends in Goa, reportedly holding a beer bottle on New Year’s Eve.
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