ARKS is made in the name of Alia-Raha-Kapoor? Ranbir Kapoor told the story behind this brand

News India Live, Digital Desk: It is the nature of us Indians that we relate everything to emotions and family. As soon as Ranbir Kapoor named his lifestyle brand ‘ARKS’, discussion started on social media that it is definitely a combination of his wife Alia, daughter Raha and his surname Kapoor (Kapoor) or his sister Sahni. People assumed A to be Alia, R to Raha, K to Kapoor and S to Sahni or Shaheen. It sounded like an ideal filmy family connection. What is the real story of ‘ARKS’? But, Ranbir Kapoor himself has recently put an end to all these speculations. He clarified that ‘ARKS’ does not mean the initial letters of his family. Ranbir told that this name is inspired by the story of ‘Noah’s Ark’ (Noah’s Boat). Now you might be wondering what a lifestyle brand has to do with Noah’s Ark? Actually, Ranbir says that this brand reflects the idea of ​​protection, sanctuary and staying together in difficult times. He wanted to create a place or a brand where humans could feel safe and ‘homely’. It is not just about selling clothes or goods, but about giving a feeling as if a strong ‘white ship’ is carrying you safely. That new avatar of 2026 After this clarification, one thing is clear that Ranbir no longer wants to sell things just in the name of ‘stardom’, but he wants to connect his work and brand with a deep philosophy. However, he loves his family, especially his daughter Raha, very much and often gets emotional about her, but he has tried to give a bigger and global vision by not limiting the name ‘ARKS’ to just the family. By the way, people on social media are still quipping that “Whatever the meaning may be, the letters are still matching!” But Ranbir has made it clear that the roots of his business lie not in the letters of the family name, but in his outlook towards the world. So, if you are also fond of this brand, then know that behind your clothes or accessories is not just a film name, but the hidden intention of being ‘a protector’ and ‘a strong support’.