You may have heard words like green economy and digital economy, but in the last few years a new term has emerged, which is ‘orange economy‘ The name has been given. Prime Minister Narendra Modi in May last year ‘orange economy‘ Was mentioned. Now recently, Prasar Bharati has launched a new initiative on DD News to empower digital creators. ‘Creators Corner‘ Has been launched. The government says that this ‘orange economy‘ Will be strong.
When Prime Minister Narendra Modi addressed the World Audio Visual and Entertainment Summit in May last yearWAVES 2025) When he inaugurated the ‘orange economy‘ It is the time of rise. Then he had said that the Orange Economy has three pillars – content, creativity and culture.
With the aim of increasing the Orange Economy, the government has now started DD News. ‘Creators Corner‘ is introduced. This is a program which will be telecasted on DD News from Monday to Friday at 7 pm. In each episode of this program, 4 to 6 reels or videos related to different topics will be shown.
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Is this the orange economy??
This term was first used by former Colombian President Iván Duque Márquez and former Culture Minister Felipe Buitrago. He believed that ‘orange color‘ It is a symbol of world culture and creativity.
He believed that when you talk about things like films, music, games, fashion, theatre, design and craft, you are actually talking about our identity. This only ‘orange economy‘ Is. A world where dreamers, makers and changemakers work together.
If understood in simple language, this is the economy where things like creativity, art, culture, media, design, film, music, software, fashion and entertainment are included. Meaning, an economy where value is created by ideas and talent, not by factories and machines. It is also called creative economy and it ‘orange economy‘ So called because it is considered the color of creativity. This is a new kind of economy that creates jobs and promotes development.
Through this, money is earned by using intellectual property. Understand it like this that if someone is earning by making reels on Instagram, then he ‘orange economy‘ Is part of.
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How big is the economy??
After the advent of social media and internet, the Orange economy has grown a lot. of the United Nations ‘Creative economy outlook 2024‘ The report states that the creative economy generates revenues of $2 trillion every year. This provides employment to about 5 crore people worldwide.
At the same time, the creative economy in India is now worth 30 billion dollars. Of all the people working in India, 8 percent are associated with this economy.
20 creative economy in India in 2023% There has been an increase of more than 11 billion dollars, which resulted in a production of more than 11 billion dollars. By 2023, there were more than 10 crore content creators in India.
Now this economy is growing rapidly in India. Social media and internet have further increased this. Till now, content creators were in tier-1 cities but in a few years, they are flourishing in tier-2 and tier-3 cities also.
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What is its future in India?
Of the world’s GDP, 3.1% The stake belongs to this creative economy or orange economy. around the world 6% More than 100,000 people are employed in this economy. It is estimated that by 2030 this share will increase to 10% Will reach to.
AND Committee on Trade and Development (UNCTAD) According to , the creative economy is the sum total of all parts of the creative industries, including trade, labor and production. These industries include advertising, architecture, art, craft, design, fashion, film, video, photography, music, performing arts, publishing, research and development, software, computer games, electronic publishing and TV-radio.
As far as India is concerned, the orange economy has grown very rapidly in the last few years. Some studies have estimated that Indian content creators influence consumer spending of more than $300 to $400 billion. This means that goods worth 300 to 400 billion dollars are sold in India because content creators are promoting them.
Ernst & Young’s report shows that the creative economy in India is growing at the rate of 18 percent every year. By 2023, this economy was worth Rs 19 billion, which is expected to reach Rs 34 billion by 2026.
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