India’s leading jewelery company Tanishq bollywood actress Ananya Pandey to your latest “Festival of Diamonds” Appointed as the brand face of the campaign. The campaign aims to make diamonds not just for special occasions, but a part of everyday style and self-expression.
Diamonds now for “every day”
Traditionally in India, diamonds have been limited to weddings, anniversaries or any major celebration, but this tradition is also changing with changing consumer behavior and preferences of young buyers. today’s consumer diamond Part of style and self-expression Believe it, not just something limited to important occasions.
Marketing Head of Tanishq Pelki Tshering According to , today’s customers are attracted to jewelry that can be worn every daycan be layered and highlight personal style.
Campaign message: “Give Wings to the Girl Within”
of this year Festival of Diamonds Main message of the campaign “Give wings to the girl within” Is placed. Advertisement The film shows Ananya Panday enjoying like a little girl who is happy wearing diamonds. Later, the same girl is presented in a modern form, reflecting the independent, self-confident expression of today’s female consumer.
This story gives the message that Diamonds are not just for special occasionsbut can also be adopted as beautiful, effortless and self-expression jewelry to be worn every day.
Huge collection and offers of 10,000+ designs
Tanishq’s Festival of Diamonds under Over 10,000 natural diamond designs The range being offered includes studs, hoops, rings, bangles, bracelets and necklaces. The starting prices of these designs are around From ₹10,000 starts and customers Flat 20% discount on diamond price is also being given.
Brand new era message
Tanishq in this campaign clearly indicates that the modern consumer Looking for jewelry that spreads style, self-expression and happiness. The company is balancing its marketing strategy across both digital and traditional mediums, driving engagement and story-telling on digital platforms, while also keeping customer experience at the core of offline showrooms.
Ananya Pandey says that this collaboration is for her deep personal experience because this campaign is aimed at women Expressing yourself and living with self-confidence Inspires to.
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